Coffee and Tea Newsletter: December 2010
coffee and tea festival
coffee and tea festival

cup for education

February 19-20, 2011

As seen on the Food Network’s hit show Unwrapped and selected as one of the 10 Best New York Events April 2009, by, the Coffee And Tea Festival is a celebration of everything related to coffee and tea,” said Lynda Calimano, Event Producer. “We’re especially delighted this year to host the Ultimate Barista Challenge. Attendees are in for a real treat,” she added. The event is open to the public and the trade.

The Ultimate Barista Challenge is an action packed competition where baristi compete in a dueling stage of identical espresso stations hoping to be crowned the Ultimate Barista. “A little bit Iron Chef and a little bit American Idol, it is fun and captivating for the baristi and audience members alike,” said Sherri Johns, creator of the Ultimate Barista Challenge international competition. “We are absolutely thrilled to be featured at the Coffee and Tea Festival of New York. The coffee community there is buzzing. I am so impressed with local roasters and baristi. We should see a great challenge,” added Johns.

The event offers two days of fun and interactive classes/lectures/demos from well-known industry pros and pioneers. Programming highlights include topics as varied as coffee cupping & tasting, afternoon tea etiquette, making tea cocktails, and incorporating coffee into your favorite recipes.

Included among the featured exhibitors are Melitta, Tavalon Tea, Harney & Sons Fine Teas, Jalima Coffee, Fang Gourmet Tea, Shapna Tea & Coffee, TeaClassics, Hancha Tea, Coffee Lab Roasters, Montauk Beverage Works, Runa, Joe’s Coffee House, Vansh Dairy, Java Monster, Teesa’s Garden, The Tea Set, Entenmann’s Coffee, World Green Tea Association, and the Tea Association of the U.S.A. The newest additions to the exhibitor lineup include two NYC exclusive tea rooms, The Tea Gallery and Mandarin’s Tea Room, who will be joining us with not just their tea but their highly regarded tea masters.

The event will also help raise funds and awareness for Cup for Education, a non-profit group that provides help to the poor rural coffee communities of Central and Latin America. Goodie bags will include special treats from Adagio, Choice Organic Teas, Rock Ridge Music, and Teeccino Herbal Coffee.

Attendance at the event programs is included in the nominal, $20 all-day-pass. Goodie bags will be distributed to the first 1500 attendees each day. Tickets, which include sampling from the international lineup of coffee and tea exhibitors as well as attendance at the classes/seminars/demos, can be purchased at the event website:

Exhibitor inquiries: 631-940-7290.




The Restaurateur:
Film Screening and Conversation with
Danny Meyer and Roger Sherman

The Restaurateur, a cinema verité documentary that took 12 years to complete, chronicles the gut wrenching creation of Eleven Madison Park and Tabla in 1998 as well as the evolution of both restaurants up to the present. Hailed as "Best Documentary Food" by Sonoma International Film Festival and "Best Domestic Documentary" at the Double Feature Competition, it offers an inside perspective into the work and passion of Danny Meyer.

Date & Time: Tue, Jan 11, 2011, 8:00pm
Location: 92Y, Lexington Avenue at 92nd Street
Price: $29.00pp

Danny Meyer is the CEO of Union Square Hospitality Group, whose restaurants include Union Square Café, Eleven Madison Avenue, Tabla, Blue Smoke, Jazz Standard, Shake Shack, the Modern, Café 2 and Terrace 5 at the Museum of Modern Art as well as Hudson Yards.

Roger Sherman is an award-winning director, cinematographer and still photographer. His documentaries have been honored with a Peabody, an Emmy and two Academy Award nominations. Among his award-winning films are: Medal of Honor, Richard Rodgers: The Sweetest Sounds; Alexander Calder; and The Restaurateur.


Tea: Tasting and History
Francine Segan

Tea was once so valuable in America that it was kept under lock and key. On "National Tea Party Day," discover tea's origins and the fascinating story of its world journey. Find out about the Japanese tea ceremony and the history of English high tea. Learn to brew the perfect cup and how to cook with it. See various types of raw leaves and taste various teas, including herbal brews.

Date & Time: Tue, Jan 25, 2011, 7:00pm
Location: 92Y, Lexington Avenue at 92nd Street
Price: $40.00pp

Francine Segan is the author of The Philosopher's Kitchen, Shakespeare's Table and Movie Menus. Her most recent book is The Opera Lover's Cookbook. She has appeared on numerous radio and TV programs.


The most popular
articles of the year…

The Eco-Friendly Coffee Firelog!

logJava-Logs are made from recycled coffee grounds and 100 percent renewable non-petroleum wax. The product produces 80 percent less carbon monoxide and particulate matters (air emissions) compared with wood. "Today’s consumers want quality products that are convenient, efficient and environmentally-friendly," said Karen Bennett, Java-Log Marketing Brand Manager. "Java-Log meets those demands with superior firelogs that burn brighter and cleaner than other firelogs on the market. This new formula allows us to offer our environmentally conscious consumers a new option they will feel even better about using in their home fireplace."

Named one of the Coolest Inventions of 2003 by Time Magazine, Java-Logs ignite more quickly and produce larger, more attractive flames than other fire logs. Java-Logs have a faint sweet scent arising from the mixture of molasses and coffee. Most people don't smell anything while others smell a faint sweet coffee aroma, not a chemical scent.  They crackle just like wood, they are easy to light, and they burn for 2-3 hours (the same amount of time as other 5 lb firelogs).   The logs can be purchased at Whole Foods, Kings, Sam’sClubs, Wegmans, Walgreens, and other national and regional retail stores.  Check the company’s website and store locator search to find out where java logs are sold in your area.



Chiapas Farms
Good for You. Good for the Farmer.

Upon returning from a trip to trip to Chiapas, Mexico, Sam Fairchild, an American businessman, was compelled and inspired to help the local farmers find a market for their many products in the United States. Chiapas Farms is the direct result of this desire to fill a gap in the supply of quality produce in the United States while at the same time addressing the dire economic issues facing the agriculturally-rich but economically-disadvantaged Mexican state of Chiapas. After studying the regional economy, it became evident that living conditions would not improve until landowners and farmers could receive greater and more stable income from their farming efforts.

The state of Chiapas is one of the most marginalized states in all of Mexico, infamous for being one of the states richest in natural resources, yet with one of the poorest populations in all of Mexico. This southern state is characterized by having one of the highest rural populations, the least developed health infrastructure, the lowest levels of income and education, and the highest malnutrition rates in Mexico.

By eliminating the "middle man" and selling directly to retailers, Chiapas Farms ensures that farmers make a higher profit margin from their crops. Even a few cents per pound can improve the quality of life of the farmers, their families and their communities. They also invest in farmer education which will continually improve quality, yield and also promote responsible stewardship of our Earth.

On the opposite end of the supply chain, U.S. customers are concerned about food safety and are making healthier food choices resulting in an increased need for quality produce. Conscientious consumers are also demanding more "fair trade," "organic" and "sustainably-produced" foods.

Chiapas Farms found it could satisfy the needs of both the farmer and customer in a way that could also provide a sustainable business model (easily summed up by their tag line “Good for You. Good for the Farmer.”). Since inception, they have established themselves as the premier distributor of produce and specialty items from Mexico.

One of the products being offered by Chiapas Farms is coffee. The humid and tropical climate of Chiapas makes this region of Mexico a highly-regarded producer of quality coffee.

4 out of 5 Stars!

Café de Chiapas: Whole Bean Dark Roast, Certified Organic

Smooth and bold. A dark roast without the lingering over-roasted bitterness sometimes associated dark roast coffee. Chocolately and nutty. Just delicious! $9.15/lb

Also available: Café de Chiapas: Whole Bean Medium Roast, Certified Organic. $9.15/lb



Cup For Education
Helping Those in Need

In April 2010, Karen Gordon, President of Cup for Education traveled down to Nicaragua to celebrate the inauguration of a school constructed with grant money, fundraising efforts, and contributions from the local coop and community. Traveling with her husband Darren, brother David, sister Judy and 15 year old nephew Alex it was an exciting trip. The school was built in the community of Los Cerones, up north in the remote mountains of Jinotega, Nicaragua. The primary school will serve over 100 students. Additional funds were also included for new desks, built by local carpenters.

The event was attended by Cooperative board members, and other local community leaders. There were plenty of speeches, poetry was recited, and local music and dances performed by the students. After the formalities there were piñata games for the children, and lunch was provided by the local families. It was a truly great day for everyone. "We hope it is the first of many schools we can build", said Gordon.

Cup for Education continues to work with communities in the remote coffee growing communities around the world to improve the educational opportunities and give hope for a brighter future. "Support from Starfish Junction Productions; the parent company/owner of this newsletter, and many others enable us to continue our good work", said Gordon. To learn more or to donate to Cup for Education, visit



Jade Tea Ring

What is it? A treat for the eye and the palate, jade ring tea is a beautiful handmade artisan tea. Jade green tea leaves are wrapped around a rod shaping them into rings which, when brewed, unravel into a full slender leaf. The tea yields a delicate yet robust jasmine flavor. This tea is also known as nu er huan – little girl rings.

How is it made? The rings are made by rolling the rich jade green leaves around rods. Once the rings are formed, the tea is then separated into mesh trays and placed in a heated drier. In between each tray of tea rings, a mesh tray of freshly picked jasmine flowers is placed. The drier gently blows warm air through the tea and the blossoms, allowing the tea to gently absorb the scent of the flowers. In the morning the trays are removed, and the process repeated for up to 6 nights. The rings are then re-fired to remove any moisture absorbed from the blossoms.

How to brew?

  • Start with your favorite spring or filtered water. Heat the water to between 160 F and 180 F.
  • Use a teaspoon (3g) for a 6oz serving. Please note, for denser teas this is about 1 teaspoon; for larger-leaf teas this could be up to 2 tablespoons.
  • Steep for 1-3 minutes. Experiment with steeping times, amount of tea and water temperature to personalize your tea experience. Rely on taste, not color. Lengthen subsequent steeping times for additional infusions.
Where to purchase? This tea can be purchased at local specialty teashops and online sellers. Prices vary.


Coffee Ranks Among Top 10 Items We Can’t Live Without

Earlier this year, in an eye-opening US News & World Report story, finance columnist Rick Newman showcased the top ten items Americans just can’t live without, despite the troubled economy. It seems that we are willing to give up many basic conveniences (electricity, toilet paper) but not on some “can’t live without” luxuries.

According to Newman’s story, “the grueling recession that began in 2007 has upended American priorities, with frugality now considered a virtue for the first time in decades. Despite recent upticks in spending, retail sales remain lower than they were three years ago. Sales of homes, cars, and appliances have plunged. Shoppers have cut back on toilet paper and cigarettes, once thought recession-proof. Even porn sales are down. Thrift, it seems, has no boundaries.”

10 new American essentials have emerged as must-haves “reflecting changes in American society that go far beyond penny-pinching. Food, clothing and shelter have long been the most obvious staples. But data that’s finally rolling in as the recession winds down shows that we also require a bit of entertainment and a tasty beverage or two. Companionship is as important as ever—even if it’s not human.”

• Portable computers
• High-speed Internet access
• Smart phones
• Education
• Movies
• TV
• Music downloads
• Pets
• Booze
• Coffee

Newman writes, “Americans have cut back on the $5 daily lattes. But they’re compensating by brewing more of their own coffee. About 56 percent of American adults drink coffee, a proportion that hasn’t changed over the last few years. But a recent survey by the National Coffee Association found that 86 percent of coffee drinkers make their own at home, up from 82 percent a year earlier.”

Click here to read the whole story at US News and World Report


Click here to request exhibitor information.

coffee and tea festival