Coffee and Tea Newsletter: July 2010
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coffee and tea festival

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BBQ and Beans
Grillin’ with Coffee!

Perk up your poultry! Wake up your steak! Coffee can be a great addition to many recipes. As a dry rub, marinade, or brine, coffee can play a big part in summertime entertaining—especially when it comes to grilling.

In addition to being a “get me going in the morning” necessity, coffee can enhance the flavor of meats and many chefs use it year-round to take tried and true recipes to the next level.

Summertime is the perfect time to incorporate coffee and coffee blends into your cooking. Not only does coffee enhance the flavor of your meat by offering a subtle flavor, it also helps caramelize the outside creating great color and texture.

Pre-packaged rubs are available at many gourmet stores nationwide, but why not try experimenting to create your own using your favorite ingredients? Any freshly ground coffee beans will work just fine, many recommend a dark roast for the biggest coffee flavor, and strong meats and a lighter roast if you're looking for something a little more subtle.

For chicken, try adding ground coffee to lemon peel, orange peel, kosher salt, and dried basil. For ribs or beef, how about some ground espresso or French roast coffee with chili powder, paprika, garlic powder, onion powder, coriander, cumin, kosher salt and pepper.

Unlike store-bought, pre-packaged rubs, you’ll have to experiment to come up with a blend that appeals to your own individual palate. But…soon you’ll be cooking like a pro!

Click here to get the recipe for Bobby Flay’s Coffee Rubbed Rib-Eye courtesy of The Food


Move over Green...
Make Room for Red

Red tea, Bush tea, Redbush tea…known by many names, Rooibos (pronounced “roy•boss”) is actually not a tea at all, but an herb with wonderful versatility. Hailing from the Western Cape region of South Africa, Rooibos (Afrikaans for "red bush”) has a centuries-old history yet still enjoys popularity in modern South Africa. Today it is consumed in Western countries as well, and is the drink of choice especially among health-conscious consumers who prepare it as a tisane or herbal beverage.

Reports note that Carl Humberg, a botanist, was the first to identify this Rooibos plant in 1772. Years later, the event surrounding WWII made it difficult to buy and ship tea out of Asia and a Russian immigrant, Benjamin Ginsberg, realized its value and started marketing rooibos as an herbal substitute to tea. The demand for Rooibos grew. Generations had enjoyed Rooibos for the sweet taste it rendered yet remained unaware of the health applications that would soon be reported.

It was decades later, with the publication of a book titled "Allergies: An Amazing Discovery," that the popularity of Rooibos skyrocketed. Annique Theron, a South African mother, discovered that the natural healing properties of the Rooibos plant soothed her infant suffering from colic and insomnia. With further research and investigation, Annique documented the amazing health benefits of Rooibos in a book titled, "Allergies: An Amazing Discovery” which was published in 1970. It was the publication of this book that led to Rooibos tea’s worldwide recognition. Today, Dr. Theron’s findings have proved to be beneficial not just to babies, but to all ages.

While Rooibos tea may afford consumers health benefits, according to the Tea Association of the US, “the body of research supporting claims for Rooibos is tiny in comparison to the volumes of scientific evidence published about the health benefits of Camellia sinensis”.

Never had Rooibos tea? Try the amazing sample set from Rishi Tea. It includes 1 oz. of each of the following, all are Organic and Fair Trade Certified: Blueberry Rooibos, Peppermint Rooibos, Ginger Lime Rooibos, and West Cape Chai. $11.05 at

Red tea, Bush tea, Redbush tea, Rooibos tea…No matter what it is called people love to drink this delicious, naturally sweet, and very versatile beverage.


The 39 Steps
New World Stages
340 West 50th St. (btwn 8th & 9th Aves.)

The Tony Award®-Winning Comedy Thriller! The 39 Steps, Broadway’s smash-hit comedy thriller based on the beloved Hitchcock film, was honored with not one - not three - but TWO Tony Awards! Now this hilarious hit has moved its handsome heroes, deadly spies, mysterious encounters and mountains of herring to New World Stages! You’ll scream with laughter as the sensational cast of 4 plays 150 characters in this action-packed theatrical adventure about one man’s quest to clear his name.


$39 (Reg. $69.50 - $89.50) - all seats on Wednesday matinees at 3pm
$55 (Reg. $69.50) - select rear Mezzanine seats
$65 (Reg. $89.50) - select Orchestra seats and Front Row Mezzanine


1. VISIT and use code TNHHC210
2. CALL (212) 947-8844 and mention code TNHHC210
3. BRING a printout of this discount to New World Stages at 340 West 50th Street

Click HERE for direct link

RESTRICTIONS: Offer valid till 9/5/10. Limit 10 per customer. All prices include $1.50 facility fee. Subject to availability. Additional Blackout dates may apply.

Visit us on FACEBOOK, TWITTER and our YouTube Channel


Cup For Education
Helping Those in Need

In April 2010, Karen Gordon, President of Cup for Education traveled down to Nicaragua to celebrate the inauguration of a school constructed with grant money, fundraising efforts, and contributions from the local coop and community. Traveling with her husband Darren, brother David, sister Judy and 15 year old nephew Alex it was an exciting trip. The school was built in the community of Los Cerones, up north in the remote mountains of Jinotega, Nicaragua. The primary school will serve over 100 students. Additional funds were also included for new desks, built by local carpenters.

The event was attended by Cooperative board members, and other local community leaders. There were plenty of speeches, poetry was recited, and local music and dances performed by the students. After the formalities there were piñata games for the children, and lunch was provided by the local families. It was a truly great day for everyone. "We hope it is the first of many schools we can build", said Gordon.

Cup for Education continues to work with communities in the remote coffee growing communities around the world to improve the educational opportunities and give hope for a brighter future. "Support from Starfish Junction Productions; the parent company/owner of this newsletter, and many others enable us to continue our good work", said Gordon. To learn more or to donate to Cup for Education, visit


New Product Alert!
Grab and Go Soy Creamer

Gluten-free, vegan, non-gmo, all-natural, lactose-free, gluten-free, and diabetic-friendly, SoyGo! is perfect for the health-minded coffee or tea lover on-the-go! The creamer performs similarly to traditional creamers but offers those with special needs a great and portable alternative. According to published information, it is made with the finest, organically grown soy powder available. As a soy product, it contains both protein and fiber in every serving.

SoyGo can be found in many stores through-out the United States, Canada and the UK.


Save The Date!
6th Annual
Coffee & Tea Festival:
February 19-20, 2011

coffee and tea festival

Exhibitor Kits Available Now!