Coffee and Tea Newsletter
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coffee and tea festival

cup for education

Marley Coffee RealCup® for Leading
Single-Cup Brewing System

Convenient New Format for Popular Home and Office Single-Serve Brewer Expected to Be Available for Purchase in Late 2012

Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, just this month unveiled its newest product offering for home and office, called Marley Coffee™ RealCup™. 

Marley Coffee RealCup will be compatible with most models of the leading single-cup brewing system in North America.  The new products are expected to be available by the end of 2012.  Marley Coffee RealCup prototypes were showcased at the recent National Automatic Merchandising Association (NAMA) OneShow in Las Vegas.

"The introduction of Marley Coffee RealCup will extend our penetration in the growing single-serve coffee market and we believe open a door to tremendous opportunity for both retail and office coffee service (OCS) sales," said Brent Toevs, CEO, Marley Coffee. "We've received a universally positive response from retailers and OCS distributors about Marley Coffee RealCup and are eager to bring them to market to provide coffee lovers with an exceptional new choice for their single-serve machines."

At launch, Marley Coffee RealCup is expected to be available in four varieties: Get Up, Stand Up (light roast), One Love 100% Ethiopia Yirgacheffe (medium), Lively Up 5 Bean Espresso (medium dark), and Talkin' Blues 100% Jamaica Blue Mountain® (medium).  Pricing and packaging have not been finalized, but stay tuned.  We’ll be reporting again once the new product launches.

"Our vision is to give coffee lovers an opportunity to enjoy Marley Coffee wherever, whenever and however they choose," said Rohan Marley, chairman and co-founder, Marley Coffee.  "Marley Coffee RealCup will help us expand our movement even deeper into homes and offices around the country."

According to public information:

  • There are 7-9 million households with the leading single-serve system in the U.S.
  • In 2011, single-serve systems represented a 50.1% share of the total Coffee/Espresso Maker Category, up from only 11% in 2007.
  • Approximately 1 billion cups of coffee and tea are brewed by the ubiquitous single-serve system annually.
  • The leading single-serve brewing systems can be found in over 200,000 offices in North America, responsible for more than 50 million cups of coffee consumed monthly. 

Marley Coffee currently offers two new varieties of Jamaica Blue Mountain® Ground Coffee roasts and six varieties of certified USDA Organic Ground Coffee as well as Whole Bean Coffee and Single-Serve At-Home Pods in an array of roasts.  Marley Coffee is also available for the trade in Traditional Fracs, Single-Serve Breakroom Pods, Branded Vending and Foodservice Solutions.

All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital.  A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation.  Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica.  For more info about Marley Coffee visit:  www.marleycoffee.com


- Summer Coolers -
Celebrating National Iced Tea Month in June

It was a scorching hot summer day at the 1904 World’s Fair in St. Louis and festival attendees were uninterested in the hot tea that Richard Blechynden was serving. Attempting to salvage the day, he poured his brewed tea over ice, and the quintessential English tradition of “taking tea” was forever changed. Crediting the “invention” of iced tea to Richard Blechynden is the subject of great debate, but all might agree that his efforts helped to popularize this most refreshing and delicious elixir.

It's cool, refreshing, good for you, and so popular that an entire month has been set aside to celebrate…Summer is here and so is National Iced Tea Month. “June’s National Iced Tea Month is a good time to drink up the many benefits of tea," says Joe Simrany, President of the Tea Council of the USA. “It’s tasty, refreshing, has zero calories and is chock full of health benefits, so it’s a terrific beverage choice. With a multitude of research suggesting that the substances in tea may help the body maintain healthy cells and tissues, contribute to heart health and keep your weight in check, why would anyone choose to drink anything else?”

According to the Tea Association of the USA, over the last ten years, Ready-To-Drink (RTD) Tea has grown by more than 15 times. In 2010, Ready-To-Drink sales were conservatively estimated at $3.30 billion. And approximately 85% of tea consumed in America is iced.

In the southern US they make sweet tea, in Thailand it is called cha yen, and in Austria the refreshing drink is called “ice” tea, rather than “iced” tea. No matter what you call it, iced tea is a satisfying and refreshing beverage enjoyed the world over.

When you home brew your iced tea you can customize it to your particular preference—some like it sweet, others unsweetened, some prefer fruit infusions like blood oranges or summer peaches, others prefer just a simple lemon wedge or sprig of mint as a garnish. If you don’t homebrew, RTD (ready to drink) teas are a convenient and delicious way to enjoy iced tea. A trip to the convenience store or local supermarket will reveal dozens of brands—each offering something to appeal to the varying tastes of today’s iced tea drinking consumer.

Iced tea fun facts:

  • The oldest known recipe for sweet ice tea was published in 1879 in a community cookbook called Housekeeping in Old Virginia, by Marion Cabell Tyree. This recipe calls for green tea. In fact, most sweet tea consumed during this time period was green tea. However, during World War II, the major sources of green tea were cut off from the United States, leaving consumers with tea almost exclusively from British-controlled India.
  • Today, if you ask for an “Arnold Palmer” you will be served a mix of iced tea and lemonade. It is named after its creator, golf legend, Arnold Palmer.
  • “Texas tea” in the Beverly Hillbilly’s theme song refers to oil--nothing to do with tea at all.
  • In 2003 Georgia state representative John Noel tried to pass a house bill making it mandatory for all restaurants to serve sweet tea. Mr. Noel insists it was an April Fools' Day joke but admits he wouldn’t mind if it became law.
  • The famous “long island iced tea” drink doesn’t contain any tea.

It has been more than 100 years since Blechynden’s cool idea and iced tea remains one of the America’s most beloved beverages.


RealBeanz
Gourmet Iced Coffee

Combining the finest components of coffee, premium-brewed beans and fresh artificial growth hormone-free milk, with functional ingredients such as vitamins and potent herbs, RealBeanz® creates a richly indulgent beverage everyone can feel good about drinking.

  • All natural coffee beans and 100% pure, wholesome ingredients
  • Lower calories and scientifically proven nutraceuticals
  • No artificial flavorings, colorings, sweeteners or preservatives
  • Fresh, artificial hormone-free (rBST-free), reduced-fat milk maximizes flavor and health appeal
  • Certified Kosher by The Orthodox Union

The folks at RealBeanz believe that iced coffee beverage should do more than just satisfy your taste buds – it ought to help you get through the day and enhance your lifestyle without subjecting your body to harmful chemicals or unhealthy ingredients.

RealBeanz delivers flavorful, indulgent coffee experiences without making you feel guilty about ingesting unhealthy or calorie-jammed beverages.   Flavors include:

RealBeanz® Cappuccino ENERGIZE:  A lively, invigorating beverage blend featuring authentic Italian cappuccino coffee with a hint of cinnamon that creates a whirlwind of flavor, aroma and frenetic energy.

RealBeanz® Vanilla Nut RELAX:  A smooth, reassuring beverage infused with imported coffee beans, creamy milk, Madagascar vanilla nut and naturally-calming herbs to sooth feelings of nervousness brought on by everyday stresses.

RealBeanz® Diet Cappuccino TRIM & FIT:  A lean, mean low-calorie beverage that features an authentic Italian cappuccino coffee blend along with nutrient-based enhancements that that are heavy on flavor and lighter on the waistline.

RealBeanz® Mocha RESIST:  A mightily strong mocha flavored coffee beverage loaded with powerful ingredients that will undoubtedly add a boost to your body's immune system - and taste buds, too.

RealBeanz® Caramel FOCUS:  A remarkably sharp beverage that cuts through the clutter and delivers genuine caramel coffee flavor along with brain-boosting benefits, by utilizing an intelligent blend of ingredients.

When the days get warmer, get your hands on one of these delicious coolers.  Find them in a store near you, visit www.realbeanz.com


Best New Product Award:  ‘Steep & Go’
Cold Brew Tea Infuse

The Tea Spot has been awarded Best New Product in the Innovation Category from the World Tea Expo for their latest addition to the Steepware® line. The Steep & Go cold brew tea infuser is the winner of this year’s product award. Steep & Go was designed for the health conscious person on-the-go. This reverse infuser pairs with disposable water bottles and loose leaf teas to make fresh cold-brewed tea within just 10 minutes. The World Tea Expo is the largest Business-to-Business (B2B) event for the tea industry, attracting more than 4,500 attendees. This year's conference and trade show will take place June 1 – 3, 2012, at the Las Vegas, Nevada Convention Center.

Steep & Go was developed to provide health conscious consumers a fresh-brewed bottled tea alternative, free from sweeteners and preservatives. Ready-to-drink teas are a rapidly growing sector of the US tea market, while a growing number of consumers are looking to reduce their intake of sweet carbonated beverages. All shelf-stable bottled teas contain some form of preservative and most contain a substantial amount of sweetener; additionally, some bottled teas only contain trace amounts of actual tea. Steep & Go shifts the current paradigm, allowing people to make real, fresh brewed tea with fresh water in a water bottle. Initially developed under the name “Slim Steeper”, the Steep & Go bottle brewer is the first in a series of products The Tea Spot is designing specifically for cold brewed loose leaf tea. The company’s goal is to source loose leaf teas that infuse rapidly with reusable and disposable water bottles and tea infusers. This set of products will offer an on-the-go tea option free of preservatives, and packed with freshly infused antioxidants and vitamins.

The Tea Spot’s CEO, Maria Uspenski, stated: “Steep & Go is a convenient way to make fresh tea in a water bottle. We find that our customers want a healthy and great tasting beverage, but also appreciate our making it easy for them to make a perfect serving of tea - hot or cold. At The Tea Spot, we strive to make every new Steepware® product fit that requirement of making loose leaf tea more accessible. We’re looking forward to launching the Steep & Go at the upcoming World Tea Expo, and are extremely honored to be receiving the prestigious Best New Product award at the Expo for the second time.”

The Steep & Go cold brew tea infuser has a hands-free sports cap and will be available in four different colors: Green Tea, Blueberry, Violet, and Tangerine. It will be available for wholesale purchase at the 2012 World Tea Expo, and will also be available for retail purchase at their online tea shop, TheTeaSpot.com, later in June 2012 for $6.99.


Cups, Pots and Mugs…Fit for a Queen

To mark the sixtieth year of Elizabeth II’s reign, Whittard of Chelsea, a historic, British tea and coffee retailer are releasing a selection of Diamond Jubilee and royal-themed china teapots, cups, saucers and mugs. A ‘Loose Jubilee Blend’ is also currently on offer, an exclusive fusion of Ceylon tea, marigold petals and the delicate flavors of apricot and peach. The selection of ‘Long May She Reign Over Us China’ and ‘Diamond Jubilee Tins,’ complete with tag and envelope teabags are aimed at those hoping to throw a royal tea party over the course of the long weekend.  www.whittard.co.uk


Exhibitor kits now available! Click here to request info.

 

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