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Jaya Tea -
Celebrating Specialty Tea from India
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| Madhulika
Pareek-Joshi is a medical doctor from India who emigrated to the
United States in 2001 to start a new life with her American husband. When
she learned that as a foreign medical school graduate she would
have to repeat her residency to practice medicine in the U.S. she
decided that she didn’t want to wait
another five years to start her professional life and started to
explore other options.
Coming
from a country and a family with deep roots in the tea industry,
and surprised at the lack of quality tea she found here, Dr. Pareek-Joshi
decided to change the focus of her career. “Given that
many generations of my family members back in India are in the tea
business, it seemed natural for me to start a tea company here in
the U.S.,” said Dr. Pareek-Joshi. “My
husband too comes from a tea family. His great grandfather started
a family tea garden, Soureni Tea Estate in Darjeeling, which was
then passed down through generations. Since my husband was actually
born on this tea garden he likes to say that its not blood but tea
that flows through his veins,” she added.
In
2004, filled with lifelong experience and newfound ambition, Dr.
Pareek-Joshi and her husband created Jaya Teas. Jaya, which
means “victory” in
Sanskrit (and also happens to be name of their daughter), pledges
to bring to the U.S. market some of the best teas Indian gardens
have to offer. Today, Jaya Teas operates a successful tea business
out of their headquarters in Lawrenceville, New Jersey.
“With
increasing popularity of single estate teas, some people tend to
depend solely upon the name of the estate as a mark of quality. However,
even if the tea is from the same estate, it might actually be a
blend of superior high grown and inferior low growth teas,” said
Dr. Pareek-Joshi. “Our
teas are hand-selected by members of our family in India who, collectively,
have more than 50 years of experience in the Indian tea industry.” Because
of their unwavering dedication to quality, Jaya Teas guarantees every
single purchase with a no questions asked, money-back guarantee
of satisfaction.
The
owners of Jaya Teas go to great lengths to ensure that the tea you
receive is the freshest, highest quality tea.
- All
teas are personally selected by family members.
- Teas are vacuum-packed right at source to seal in the freshness.
- The delicate teas are air freighted from India to U.S. to reduce
the exposure to high temperatures.
- Teas are packed in heavy-duty tin caddies designed to keep the
tea dry.
Jaya
Teas offers a wide variety of teas including: Single estate Darjeeling
teas such as Gopaldhara, Castleton, Avongrove, Makaibari, Single
estate Assam teas such as Boisahabi, Banarhat, Marangi, Mokalbari
estates, Kangra Valley teas like Manhjhee Valley tea, and teas from
South India such as Craigmore Estate tea.
Besides
marketing well-known estate teas, Jaya Teas manufactures its own
teas such as the famous Mirik Leaf tea, manufactured using the
age-old process of shade drying the tea. Recently Jaya
Teas introduced “Nut Tea” which includes nut peal of
the Tea nut, which adds an unusual character to the tea. Jaya Teas
has just introduced a line of handcrafted pyramid shaped nylon tea
bags for many of the estate teas providing the connoisseur of premium
teas the opportunity to brew the teas conveniently. All of the above
teas are available for wholesale and retail purchase on the company
website.
This
month’s special is Avongrove First Flush tea. Avongrove
Estate is a high elevation estate located above 2200 feet and rising
up to 5800 feet elevation. This majestic estate is recognized as
a quality mark among Darjeeling teas. This particular tea is
very delicate muscatel tea that produces light golden clear liquor
with sweet fruity aroma. The green infusion is full of tips indicating
the delicate nature of the leaf.
**SPECIAL
OFFER FOR FIRST TIME CUSTOMERS**
SAVE $5 off
your first order. Enter code 2815FF at checkout.
For
Jaya Teas, it not simply about selling tea, it is about the quality
of the tea. “You will not find fancy packaging or bright
colors to seduce you. But you will be wonderfully satisfied with
the quality of our teas and the experience they deliver,” said
Dr. Pareek-Joshi.
Visit www.jayateas.com to
purchase any of their spectacular teas. The holidays are fast
approaching and tea makes a great gift. Check out their specialty
gift baskets and tea ware and send the gift of tea.
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Hope is Brewing -
Coffee with a Cause
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Pink.
Many people associate this color with happy occasions like the
birth of a baby girl, sprinkles on a birthday cake, or a beautiful
sunset sky. For others, the color pink
symbolizes something different—strength, friendship, and hope. Hope
for a cure for breast cancer.
Kathi
Zollman knows about the power of pink first hand. When
diagnosed with breast cancer in 2002, she received many pink gifts
and cards from friends and family to let her know that she was in
their thoughts. “I’m not a pink person” she
admits, but has since come to realize just how powerful the color
can be and what it symbolizes to those in the fight of their life.
Today, Kathi is a survivor on a mission. She is committed to give
hope to those who feel defeated and to do her part to help find a
cure.
Roast
Master and breast cancer survivor Kathi Zollman worked with Paramount
Coffee to create Caffe Rosa, which premieres this month. “Being
a survivor takes a certain level of responsibility,” said Zollman. “I
developed Caffe Rosa understanding this responsibility and with a
simple mission,” she added, “to help breast cancer survivors
find strength in themselves as they continue to heal spiritually,
emotionally, and physically.”
Caffe
Rosa is a full-bodied certified organic coffee created to provide
funding for breast cancer survivorship programs like yoga, massage
therapy, exercise classes, and lifestyle seminars. “As
a Roast Master, I created Caffe Rosa specifically for these important
initiatives. As a survivor, I gave it a name that would embody the
strength and inspiration I find in each pink rose,” said Zollman.
For
each bag of Caffe Rosa coffee that is sold, Paramount Coffee will
donate $1 to the Susan G. Komen for the Cure—the world’s
largest and most progressive grassroots network of breast cancer
survivors and activists. http://cms.komen.org/komen/index.htm
With
its rich aroma and bold flavor, this “pink coffee” will
connect you to this important cause and the amazing individuals on
their journey toward survival.
A 1
lb. bag is $9.99 at www.cafferosacoffee.com.
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Drink Pink -
Raising Funds for Research
Sweet
Leaf Tea will sell pink-capped teas in honor of Breast Cancer Awareness
Month in October. Sweet Leaf has chosen five of its most popular
flavors: Organic Original Sweet Tea, Organic Mint and
Honey Green Tea, Organic Half and Half Lemonade Tea, Organic Peach
Sweet Tea and Raspberry Sweet Tea to include in the promotion, which
will run in select Kroger, Sprouts, and Central Market supermarkets
nationwide. A donation will be made toward breast cancer research
for each bottle sold during the promotion.
“We
are very proud to support breast cancer research and awareness
across all the communities we serve,” says Michelle Weisblatt,
Director of Marketing for Sweet Leaf Tea. “It is an honor to
help those who have been affected by this disease.”
www.sweetleaftea.com
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Cup for Education -
Remember
those back to school adventures shopping for your new loose leaf
or spiral notebook, the perfect pencil case, or the coolest book
covers? Well, in rural Central and Latin America, there
are no pencils to put in those cases, nor books to cover. The
children in these areas do not have that luxury.
With
the help provided by Cup for Education they can have the materials
they need to study hard, to create a better future for themselves,
and improve their coffees and their countries.
“Our mission is to help poor rural coffee communities of Central and
Latin America build schools within their communities, and assist in providing
them with teachers and the basic tools needed to educate the future generations
of coffee farmers,” said Karen Gordon, Founder of Cup for Education.
Come
and support the efforts of Cup for Education at the upcoming Coffee & Tea
Festival NYC on April 12-13, 2008. Cup for Education is a nonprofit
organization. All donations are tax-deductible. If you are interested
in making a donation now, contact:
Karen
Gordon, Founder,
Cup for Education
P.O. Box 320208
Brooklyn, NY 11232-0005
www.cupforeducation.org
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Coffee Calendar -
A Pictorial Celebration
 The
coffee calendar is a yearlong wall calendar celebrating the history,
culture and politics of coffee. The calendar pages feature dates
highlighting coffee's long history of trade, rebellion, fashion,
scandal, innovation, land use, flavor, and economy designed and
illustrated by Ricardo Levins Morales. The calendar is 12” x 9” and
retails for $12.95. Visit www.thecoffeecalendar.com for more
information.
About
the Artist: Mr. Morales was born and raised
in the coffee growing region of western Puerto Rico, in the mountain
township of Maricao. His home was on the remains of on
old Spanish coffee plantation and the rhythm community life was
set by the coffee growing cycle. He moved to Chicago with his
family when entering his teen years. He held a variety of jobs
in manufacturing, service and agriculture, eventually ending
up in the screen-printing industry. All the time he developed
his artistic skills in connection with community groups and social
causes. He has maintained his connections with his community
of origin in Maricao. He was a founding member of the Northland
Poster Collective, a major center for socially committed art
based in Minneapolis, Minnesota where he lives with his family.
His art can by viewed at www.ricardolevinsmorales.com. Calendar
art shown courtesy of Ricardo Levins Morales.
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Book Buzz -
Hot Drinks:
Cider, Coffee, Tea, Hot Chocolate, Spiced Punch, Spirits
By
Mary Lou Heiss and Robert J. Heiss
Photos by Marshall Gordon
A
feast for the eye and a temptation to the palate, Hot Drinks is
one cool book! It contains 50 fun and fabulous recipes
dispersed among five unique sections:
- chocolates and coffees
- teas, tonics, and tisanes
- merry-making cocktails
- welcome cups and party punches
- winter warmers and sweet dreamers.
Hot Drinks includes
some of the classics like Hot Buttered Rum or the traditional Hot
Toddy yet also includes wonderful winter weather warmers such as
Mayan Hot Chocolate, Moroccan Mint Tea, Swedish Glögg and Mistletoe and Holly (shown on the book’s cover). The
recipes vary in difficulty and number of ingredients, with nearly
all being quite easy to create.
So, this winter, if someone asks you if you would like a Highland
Fling, don’t be alarmed. They are not asking you to break
your sacred wedding vow; they are offering you a hot and delicious
beverage made of orange juice, sage, lemon juice, and Drambuie.
Hot Drinks makes a great holiday or hostess gift.
Published
by Ten Speed Press. October 2007. $16.95. Hardcover.
To order, visit www.CooksShopHere.com
The
Story Of Tea:
A Cultural History and Drinking Guide
By
Mary Lou Heiss and Robert J. Heiss
Written in an easy and accessible style, The Story of Tea is
a treasure to behold. At over 400 pages, The Story of Tea may
resemble a textbook, but readers will be pleasantly surprised at
what lies between its covers.
Part history lesson, part travel journal, The Story of Tea is
a true celebration of tea. Starting with a brief history of
tea, the authors guide the reader on an interesting journey from
the early medicinal uses for tea to the modern age and changes in
the world of tea. Readers are then lead along the tea trail,
from the lush forests of China, where tea cultivation first flourished,
to the Buddhist temples of Japan, to the vast tea gardens of India,
and beyond. Beautiful color photos add to the reader’s
experience.
After a thorough examination of the tea bush and tea production,
more than thirty essential tea varietals are profiled, organized
by leaf style, and accompanied by a color photo.
The Story of Tea also includes chapters on brewing the
perfect cup, tea customs and culture, the health benefits of tea,
ethics in the tea trade, and cooking with tea (both sweet and savory
recipes are included).
To educate and entertain, The Story of Tea will
be enjoyed by both the beginning tea enthusiast and the seasoned
tea professional.
A portion
of the proceeds from the book sales is being donating to Mercy
Corps, a Charity Navigator 4-Star rated humanitarian organization
that, among all of the good work that they do, has programs in
place to specifically help tea growers in Darjeeling and Assam
India.
Published
by Ten Speed Press. October 2007. $29.95. Hardcover.
To order, visit www.CooksShopHere.com
About the Authors:
Mary Lou Heiss and Robert J. Heiss have owned and operated Cooks
Shop Here, a purveyor of fine tea and other specialty food products
located in western Massachusetts since 1974. The authors
will autograph your copy or write a personal message when requested.
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