Coffee and Tea Newsletter: September 2009
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Back to School:
Organic Coffee is Hot

Whether a result of bottom-up pressure from students or top-down decision-making from proactive faculty and food service administrators, organic coffee is more available than ever on college campuses these days, according to the Organic Coffee Collaboration, a project of the Organic Trade Association (OTA).

Caffe Ibis (Logan, UT) has seen sales of its triple-certified (organic, Fair Trade Certified™, and Bird Friendly®) coffees increase dramatically over last year at the University of Utah (Salt Lake City, UT), and Utah State University (Logan, UT), the result of both expanded availability and, in the case of the University of Utah, benefactors, faculty and students alike urging the food service to “green” its offerings.

Equator Estate Coffees & Teas (San Rafael, CA) has provided organic coffees to the City College of San Francisco since 2007 and is expanding into college food services nationwide by providing organic coffee to Feel Good World (, a student-run social venture to raise money and consciousness about world hunger and sustainability at campuses across the country. Working hand-in-hand with the organization, Equator is developing a coffee service program at ten college locations, including the University of California-Berkeley, Columbia University (New York City, NY), and the University of Arizona (Tucson, AZ).

Selling its Fair Trade organic coffee to over 175 colleges and universities nationwide, Green Mountain Coffee (Waterbury, VT) has seen these sales triple over the past two years, according to a recent report. Key locations include Wesleyan University (Middletown, CT), Indiana University (Bloomington, IN), the University of Massachusetts (Boston, MA), and, of course, the University of Vermont (Burlington, VT).

Through several brand initiatives, S&D Coffee (Concord, NC) currently supplies organic, Fair Trade, and Rain Forest Alliance certified coffees to over 400 colleges and universities.

Decaffeinated coffee is also popular among college students and administrators who enjoy a good cup of coffee but need to reduce their caffeine intake. Much of the decaf on campus has been decaffeinated using Swiss Water Decaffeinated Coffee Company’s (Vancouver, Canada) process, as it uses only water to extract caffeine from the coffee beans. A new company using carbon dioxide (CO2) for the decaffeination process, Maximus Coffee Group (Houston, TX), recently became certified to the federal organic standards, and its products will hit the college market soon.

“The switch to organic coffee on campus is happening despite the current state of the economy,” said Christine Bushway, OTA Executive Director.

The North American organic coffee market reached 1.3 billion dollars in 2008, according to Daniele Giovannucci, author of the recent North American Organic Coffee Industry Survey: 2009. The amount of organic coffee imported into the United States and Canada increased 12 percent during 2008, rising from approximately 81 million pounds to approximately 89 million pounds with most of the sales taking place in the United States. The 29 percent annual average growth rate for the organic category documented by Giovannucci between 2000 and 2008 dwarfs the estimated 1.5 percent projected annual growth rate of the conventional coffee industry. The survey is available from the Organic Trade Association.

Back to School Basics:
A Quick “Course” in Organic Coffee
and A Showcase of Industry Leaders

Organic coffee is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, avoid the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party certification organizations verify that organic farmers use only methods and materials allowed in organic production.

Organic coffee is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, avoid the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party certification organizations verify that organic farmers use only methods and materials allowed in organic production.

The Organic Trade Association’s mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy. OTA's members include farmers, processors, importers, distributors, retailers, certifiers, and more.

The Organic Coffee Collaboration - a project of the Organic Trade Association, the business association for the North American organic industry, includes the companies listed below. These participants represent some of the newest companies in the market as well as well known firms that source, decaffeinate, or roast for the largest coffee companies in the United States.

-CAFFE IBIS (Logan, UT) An award-winning “green business,” Caffe Ibis ( is a custom coffee roasting house featuring triple certified—organic, Fair Trade, and Smithsonian Shade Grown “Bird-Friendly®”- coffees, mountain grown, mountain roasted. Caffe Ibis® also operates a celebrated gallery/deli-licious espresso bar. University franchise, private label, equipment programs,monthly specials, and consulting servicesare available.

-CHIAPAS FARMS (Austin, TX) Chiapas Farms specializes in superior fair trade foods. Its Café de Chiapas coffee is from an organic/fair trade cooperative in the Chiapas, Mexico, highlands. The coffee has a nutty and buttery taste with a smooth, slightly sweet finish. The product is offered in dark and medium roast, and is available online at

-CRIMSON CUP (Columbus, OH) Since 1991, Crimson Cup® Coffee & Tea has roasted and packaged great-tasting coffee in Columbus, Ohio. Led by Harvard “Crimson” graduate Greg Ubert, Crimson Cup offers a full line of certified organic Fair Trade coffee and teas to over 350 coffee houses, colleges and universities and grocers throughout 26 states.

-ELAN ORGANIC COFFEES (San Diego, CA) Elan Organic Coffees is a coffee developer and importer offering certified organic socially responsible and Bird Friendly® coffees it has developed through partnerships with village co-ops in coffee-producing countries. Elan pioneered the supply of the world’s finest certified organic coffees, while supporting farmers and protecting the environment. Visit to learn more.

-EQUATOR ESTATE COFFEES & TEAS (San Rafael, CA) Equator is known for its distinctive specialty coffees, socially responsible sourcing, and longstanding relationships with prominent chefs and national retailers who are passionate about quality. The women-owned company procures exceptional certified organic coffees from farmers who practice environmental stewardship, resulting in an empowered supply chain from crop to cup.

-GREEN MOUNTAIN COFFEE (Waterbury, VT) Green Mountain Coffee is recognized as a leader in the specialty coffee industry for its award-winning coffees and socially and environmentally responsible business practices. Green Mountain Coffee offers a broad selection of double-certified organic and Fair Trade coffees under the Green Mountain Coffee® and Newman's Own® Organics brands. Web site:

-MAXIMUS COFFEE GROUP (Houston, TX) Maximus Coffee Group’s carbon dioxide (CO2) / triple-filtered water decaffeination process is the only decaffeination plant in the United States that supplies coffee both naturally decaffeinated and USDA Organic certified. It is an EPA Green Power Partner with one-third of its energy coming from alternative sources. To learn morevisit

-S&D COFFEE (Concord, NC) S&D is the second largest coffee roaster in the United States supplying both conventional and organic coffees. The company feels strongly about fostering sustainable agriculture and promoting a healthy planet. Quality Assurance International (QAI) certifies S&D’s six organic coffees sold under the Buffalo & Spring label.

-SWISS WATER DECAFFEINATED COFFEE COMPANY (Burnaby, BC, Canada) A wholesome process for decaffeinating coffee – pure water, 100% chemical free – ensures the best of the bean remains, while only caffeine is removed. Swiss Water decaffeinates organic coffees for premium roasters. Look for the SWISS WATER® seal on packs or in stores to guarantee remarkable tasting 99.9% caffeine-free coffee. Learn more at

-TRUE ORIGIN ORGANICS (Weston, FL, and Bogotá, Colombia) -True Origin Organics ( premium Colombian coffee hails from the magnificent Santa Marta and Tierradentro valleys. Like fine wine, this coffee has one true origin. It is harvested, roasted and packed right where it grows. True Origins Organics is available at East Coast specialty and natural stores and mid-Atlantic Whole Foods Markets.

Click here for further information about the Organic Coffee Collaboration.


Double Dark Chocolate Maté
From The Republic of Tea

Pure pleasure without the guilt! The Republic of Tea offers us antioxidant-rich, organic, roasted yerba Maté blended with organic dark cocoa powder in a guilt-free, full-bodied dessert tea. The dark chocolate, packed with antioxidants and polyphenols (compounds known to lower blood pressure), combines with the health benefits of yerba maté to deliver an exciting nutrient rich treat.

Open a tin of DOUBLE DARK CHOCOLATE MATÉ and find round, unbleached tea bags full of organic roasted Brazilian yerba maté leaves blended with all-natural dark organic cocoa powder. The organic cocoa powder, which seeps a bit from the tea bag and drifts to the bottom of the tea cup, is meant to be consumed to recognize the full health benefits.

Double Dark Chocolate Mate is available in recyclable tins containing 36 all natural, unbleached, round tea bags free of unnecessary strings, tags and staples and has a suggested retail price of $15. It is available nationwide at natural and specialty food stores, cafes and through the company website,

Double Dark Chocolate Mate joins The Republic of Tea’s popular “Doubles” collection which includes Double Green Matcha Tea and Double Red Rooibos Tea.


SCAA Southeast Regional
Skill Building Workshop

As the industry’s standard setter and leader in professional development, SCAA Skill Building Workshops offer hands-on training, experienced instructors, the most current tools and information, and a path to professional accreditation. Train, test, and challenge yourself by registering now.

Event Name: SCAA Southeast Regional Skill Building Workshop

Hosted by: Dilworth Coffee Location: Dilworth Coffee, Charlotte, North Carolina

Dates: Nov 13-15, 2009

Classes offered:

  • Intro to cupping
  • Comparative cupping
  • Intro to espresso
  • Hands on espresso
  • BGA milk & latte art
  • BGA certification level one


New Product Alert!

Bigelow® Tea is introducing an exciting line of innovative herbal teas to the market. These products are formulated with healthy herbs and nutrients such as Probiotics, Omega 3, and vitamins. Bigelow has created a flavorful line of teas that now add additional health benefits to each cup. The introduction of these teas combines the delicious taste experience that Bigelow is known for “plus” revolutionary nutritional benefits for hot beverage products.

“We created this new product line to be naturally flavorful and delicious, while providing important health benefits,” says Cindi Bigelow, President of Bigelow Tea. “Our research and development team was brilliant in selecting ingredients that are rich in flavor and nutritional properties. We know there has been much recent interest in the health benefits of green and black teas, but we felt it important to also include the awareness about the value of herbal teas. Herbal teas have been used for centuries to help improve overall health. To make them ever more powerful and to appeal to a more health conscious consumer, we’ve included additional important nutrients to our new Herb Plus line.”

The new line includes Lemon Ginger Herb Plus, Pomegranate Blueberry Herb Plus, Cranberry & Ginseng Herb Plus, and Wild Blueberry Acai Herb Plus.

Lemon Ginger Herb Plus aids the digestion with a soothing and enjoyable combination of lemon and ginger. The blend is fortified with the Probiotic GanedenBC30® to help support a healthy digestive system. Probiotics are live, beneficial microorganisms that are important in maintaining a balance of healthy vs. harmful bacteria in the digestive tract. In its search for the ideal Probiotic, Bigelow chose GanedenBC30 (pronounced “Gone Eiden, B-C-30”) because unlike traditional probiotics, GanedenBC30 is able to withstand the heat needed to brew tea and survive harsh stomach acids to reach the intestines – the goal for any Probiotic. With its blended flavors of lemon and ginger, both known for their digestive properties, we’ve added lemon grass, lemon verbena, lemon peel, rosehips and a hint of cinnamon to make Lemon Ginger Herb Plus tea a simple, delicious way to enjoy better digestive health.

Pomegranate Blueberry Herb Plus supports heart health. It is a delectable way to get a dose of heart healthy Omega 3 DHA and the antioxidant benefits of Vitamin C. Bigelow’s talented development staff added these nutrients to a berry rich blend of blueberry, pomegranate and sweet blackberry leaves, combined with Rooibos, wolfberry (Goji) leaves and hibiscus.

Cranberry & Ginseng Herb Plus supports a healthy memory with a tantalizing, tangy blend of herbs that combines Choline and a combination of B Vitamins. Choline is important in brain development and is a required nutrient in infant formulas in the U.S. Choline also has a synergistic effect when added to B Vitamins. Cranberry has wonderful antioxidant properties and ginseng is an age-old herb which is believed to help to reduce stress, improve memory and help support better physical performance.

Wild Blueberry Acai Herb Plus is a delicious, healthy drink filled with nutrients that can help the immune system. Vitamins A and C add antioxidant value to a hearty blend of wild blueberry, hibiscus, rosehips and grape seed extract. With a subtle cinnamon note added to the flavor profile, this tea is as refreshing as it is good for you.

These products are considered food under FDA guidelines. They are not dietary supplements. While they contain important nutrients and support a healthy lifestyle, they are not designed to treat, cure or prevent any disease. This line of Herb Plus teas is completely caffeine free, with low or no caloric content.

Visit for more information.


Maeda-En Celebrates 25 Years!

In the early 1980s, Founder and CEO Hiroshi Maeda first established Maeda-en USA in Texas, a place that he fell in love with during his days as an international student. His attempts to sell green tea proved difficult at first because there were very few Asian markets in this area of the country. As a man on a mission, his perseverance eventually won his clients over. After successful business partnerships with Benihana Restaurant group and JFC International (the largest Japanese distribution company in the world), Maeda-en moved its home base to Southern California in response to the thrill of a growing business.

As Hiroshi sold his teas to restaurants, he realized that the green tea ice cream available at that time did not satisfy his palate at all. In 1993, he introduced Maeda-en's signature ice cream: a Green Tea ice cream made with a tea merchant's high quality matcha. Three years later, he built an on-site ice cream plant to perfect his ice cream quality. Fans quickly followed, asking for another authentic Japanese flavor, red bean ice cream, which also gained a strong following among Japanese food aficionados. Over the years several more flavors were introduced, 9 flavors in all.

In 1999 Maeda-en released its signature Mochi ice cream bon bons, a marriage of a western favorite and a Japanese classic. The growing public interest in ethnic food and Maeda-en's high quality promise brought in many more fans, and new flavors were quickly added to this line as well.

Maeda-en commits to embracing the teachings of Chado (traditional tea ceremony) called “Shu Ha Ri.” This teaching is noted in a poem by tea master Sen-no Rikyuu (1522-1591) and is still used in modern day martial arts training. “Shu (to protect)” is to protect traditions, “Ha (to break)” is to create something new upon such traditions, And “Ri (to separate)” is to part ways with the old tradition, based on the Shu-Ha step. Maeda-en’s commitment to their customers encompasses the path to Shu Ha Ri. They work diligently to protect tradition and offer authentic, quality products—delivering on every product.

At Maeda-en you’ll find amazing green tea. Their teas are all natural with no artificial colors or flavors, and are directly imported from Japan. Two favorites from the Coffee And Tea “test kitchen” are:


Fukamushi Sen-cha (deep-steam green tea) is steamed longer than regular Sen-cha. The prolonged steaming gives the tea its signature crumbly texture and opaque liquor. Fukamushi Reserve is harvested Kabuse-style, and then slowly deep steamed to create a minimally astringent tea. This medium body tea brews to a deep green color, and is very mellow..

For a perfect cup, Maeda-en recommends: 1 tbsp of leaves, brewed in 9-12 ounces of hot water (160 to 190), for 1 minute. $13.90 for 3 oz. package.


Gyokuro (Jade Dew, in literal translation) is the perfect tea to enjoy as an afternoon tea. It is considered to be of premium value because of its unique harvest process. Tea trees are covered from sunlight for three weeks prior to harvest, which subsequently increases the amounts of flavorful amino acids such as theanin and glutamic acid, and reduces astringent amino acids such as cathechin. The result is a rich, sweet, full-bodied brew with a beautiful green liquor. $16.90 for 3 oz. package.

Happy Anniversary wishes are sent to the Maeda-en owners and staff. We all look forward to enjoying your teas for many years to come. For more information or to make a purchase, visit


5th Annual Coffee & Tea Festival:
Save The Date!
February 20-21, 2010

coffee and tea festival

To request exhibitor information, contact