Coffee and Tea Newsletter
coffee and tea festival
coffee and tea festival

cup for education

Bialetti Sponsors LA Celeb Sweepstakes
Deadline 10/2/11

Bialetti, the leading Italian coffee and cookware brand, recently announced the launch of its "Bialetti's Italian Getaway" Sweepstakes with Chef Fabio Viviani, where fans can enter for a chance to win a trip for two to Los Angeles where they will meet their “top chef” Fabio Viviani.

One lucky winner will receive a trip for two to Los Angeles, where they will stay at the Hilton Universal, just a stone’s throw from Hollywood, California. During the 2-night stay, the winner and his/her guest will attend one of Chef Fabio’s cooking classes and learn firsthand how he plans, prepares and serves his favorite Italian recipes. The winner will also receive a $200 gift certificate redeemable at Chef Fabio’s restaurants, Café Firenze or Firenze Osteria; plus one 8-piece Bialetti Aeternum cookware set.

To enter the sweepstakes, visit the Bialetti USA Facebook Fanpage and click on the “Bialetti’s Italian L.A. Getaway” application. The sweepstakes launched, Monday, September 19, 2011 at 12:01 a.m. EST and ends Monday, October 2, 2011 at midnight EST. For official sweepstakes rules, a complete description of the prize, restrictions and average prize value; and privacy policy, please visit Bialetti USA’s Facebook page.

Bialetti is an Italian brand of stove-top coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Coccaglio, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1933, Bialetti first came to market in Europe as the creator of the “Moka Express.” Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stove-top coffee makers.

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Tea Pioneer John Harney Honored at
East Coast Tea Industry Event

Tea industry leader John Harney, founder of Harney & Sons, took the spotlight at the World Tea East, held Sept. 9 - 10 at the Pennsylvania Convention Center in Philadelphia. Harney was presented with the Cha Jing Lifetime Achievement Award from World Tea Media, organizer of the new regional convention, for his significant contributions to the tea industry.

At World Tea East, Harney received the Cha Jing Lifetime Achievement Award before a crowd of his peers, to recognize the considerable contributions he made to the growth, innovation and education of the specialty tea industry throughout his career. Harney accepted the award during a special reception, where U.S. tea professionals from the east coast as well as numerous international delegates congratulated him.

George Jage, president of World Tea Media, said, "John Harney is celebrated and widely respected by his peers. He's a role model for many, and he's made a significant impact on the specialty tea industry through mentoring and service. We're thrilled to recognize him as the first recipient of World Tea Media's Cha Jing Lifetime Achievement Award."

Michael Harney, vice president of Harney & Sons and a second generation master tea blender, said, "I am extremely proud of my father and delighted that he was recognized with this significant award at World Tea East. I joined my father's tea company in 1988 as its second employee, and it's been an amazing adventure as his partner in pursuing and finding the best teas from around the world. My dad is passionate about great tea as an everyday luxury, and it's been amazing to see how he's impacted other tea professionals, businesses that serve tea and the industry at large."

Author and tea pioneer James Norwood Pratt, who presented Harney's award at World Tea East, noted, "Nobody in the world of specialty tea is more loved than John Harney, and nobody has contributed more to the industry. If it's possible for a lifetime achievement award to be overdue, this would be the example."

World Tea East participant Pearl Dexter, the editor and publisher of TEA A MAGAZINE, said, "John Harney has been an inspiration for tea entrepreneurs. His love for people and tea has touched the heart of many. John exudes kindness, love and laughter."

Harney & Sons is known for its high quality and unique array of teas and master tea blends, selling more than 200 gourmet teas from China, Taiwan, India, Sri Lanka, Africa and Japan. As the patriarch of the Harney family and president of Harney & Sons, John Harney is considered a gentleman with old-world charm and a hospitality approach to his business. Having founded the company in 1983, he continues to serve as the quintessential brand ambassador and "teavangelist," spreading the everyday luxury of tea throughout the world. To this day, he is a major advocate for tea education, and his company is known for the in-depth instruction it provides for restaurants, hotels and stores that offer its teas. Harney can be found at the company's headquarters in Millerton, N.Y., or traveling the world, spreading the good word about Harney & Sons fine tea and sharing the knowledge he's acquired over the course of 25 years in the business. www.harney.com

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Smithsonian Bird Friendly Organic Coffee at Maryland Convenience Stores

S&D Coffee, the largest U.S. food service coffee roaster, is launching a line of shade-grown, organic, Fair Trade-certified coffee that is also certified to the Smithsonian Migratory Bird Center’s “Bird Friendly” coffee program at all 48 of Hanover, MD-based High’s of Baltimore convenience stores in Maryland. The move will enable drivers to experience a true high end specialty coffee while supporting efforts to retain winter bird habitat. The announcement comes at the beginning of the annual fall migration during which birds such as the Baltimore Oriole head south for the winter.

Bird Friendly coffee (BFC) is certified organic coffee produced on farms with a shade cover that provides vital habitat for migratory and resident birds in tropical landscapes which are increasingly threatened by deforestation globally. The Bird Friendly criteria are the world’s most stringent standards for shade-grown coffee production. Migratory birds are not only beautiful with vibrant songs, but are integral to tropical and United States ecosystems alike, helping with flower pollination, and seed dispersal, along with insect and pest management. “North American farms benefit in many ways from migratory birds’ return each spring, helping to guarantee our food supply” said Dr. Robert Rice, coordinator of the Smithsonian Migratory Bird Center (SMBC) Bird Friendly program.

The coffee will be sold under the Saavian (Save the Avian) label. High’s of Baltimore has been selling S+D’s Buffalo & Spring brand Fair Trade and organic-certified coffee since 2007. The company found that by switching to organic and specialty grade coffees, its coffee sales have increased 40 percent.

BFC sales are on the rise in general. According to an SMBC report released earlier this month, The Global Market for Bird Friendly® Coffee 2010, estimated sales of BFC rose 166% from about $1.5 million in 2005 to more than $4 million in 2010 with US and Japanese markets equal with respect to global market shares. The years 2008-2010 saw a 25% average annual increase in volume roasted and sold in the North American market. There are 46 roasters in the U.S., Canada, The Netherlands, and Japan that carry BFC provided by 16 importers. Guatemala ranked first in terms of production (28%), and, with Peru (25%), Mexico (20%), Nicaragua (15%), and Columbia (8%), the five countries account for 96% of all the BFC certified globally.

“S&D is proud of its role in helping to protect migrating birds vital not only for their beauty, but also for their assistance in creating sustainable agricultural production, including in the coffee fields,” according to S&D’s Senior Vice President Lee Wicker. “High’s of Baltimore has aligned with us to provide this ‘white table cloth’ level coffee in the mid-Atlantic region. Every time consumers purchase a cup of Saavion Blend Coffee from our Buffalo & Spring brand, they are supporting this worthy cause.”

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A Product We Love!
Mango Oolong Tea

Health conscious beverage drinkers have started a trend toward drinks with less sugar and lighter taste profiles. Bottled teas are a nourishing alternative to highly sweetened sodas and beverages. The new flavors from ITO EN (our favorite is the Mango Oolong) will suit anyone interested in combining a variety of tea flavonoids, antioxidants, and other benefits of tea with the taste of a lightly sweetened beverage. The five (5) new flavors are:

TEAS' TEA BLUEBERRY GREEN
TEAS' TEA LEMON BLACK
TEAS' TEA MANGO OOLONG
TEAS' TEA CRISPY APPLE
TEAS' TEA COUNTRY PEACH

These ready-to-drink teas are packaged in plastic (PETE1) Bottles, which can be recycled, or made into egg-packs, fiber, tote bags, clothing, furniture, carpet or other items. In fact, recycled PETE bottles are even used to make uniforms for ITO EN sales force in Japan. Reducing packaging has always been a central goal for ITO EN, achieving amazing results by continuously reducing the bottle's mass. This year, the individual bottles are lighter by 0.16g than last year. A distinct leader in this regard, the bottle is one of the lightest in the beverage industry. By choosing plastic bottles over glass, the company has been able to ship more tea in individual shipping trucks, resulting in savings in fuel expenses and emissions.

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Drink Pink
October is Breast Cancer Awareness Month

Gardens are inspiring in the way they show continual growth, renewal, and vitality. Love, tenderness, and care help to nurture a garden.

It is in Jane's memory, a lifelong friend of Harney & Sons and an avid gardener, that Jane's Garden Tea was blended intending to show love, care and tenderness during her battle against breast cancer. Jane’s Garden Tea is an artfully crafted blend of green tea and roses.

This year we are happy to offer Jane's Garden Blend in a beautiful new pink and green tin with 20 sachets inside. One dollar of the proceeds from the sale of these tins will be shared by the Jane Lloyd Fund, and the National Breast Cancer Foundation. The Jane Lloyd Fund helps cancer patients with their day to day expenses while battling cancer. The National Breast Cancer Foundation provides mammograms, education and research about breast cancer across the country.

20 sachets; $9.00. Click here to order or to find out more.

Also available:

TEA LEAVES FOR LIFE Green Tea Sampler Pack from The Boston Tea Company

Help support the Breast Cancer Network of Strength with the purchase of this Bentley's "Tea Leaves For Life" Assorted 48 Count Tea Collection. Uniquely packaged in signature pink, the special breast cancer selection of premium estate Chinese green tea boast flavorful fruity blends such as Papaya, Mango, and Raspberry. Green tea is rich in antioxidants! Bentley's will donate $.75 donation for each box sold. $6.99. Click here to order.

Caribou Coffee continues their partnership with Susan G. Komen for the Cure in the breast cancer movement. From September 15, 2011 through December 31, 2011, Caribou Coffee will feature The Amy’s Blend Collection in their retail locations nationwide. Caribou Coffee created the Amy’s Blend line to honor the life of Amy Erickson, a member of the Caribou Coffee roasting family who lost a valiant battle with breast cancer. The Amy’s Blend products include mugs, brewed coffee and tea beverages, tumblers, tea tins, scarfs and other special items designed in Amy’s memory. Caribou Coffee will donate 10% of the retail sales price of all Amy’s Blend merchandise to Komen, with a minimum guaranteed donation of $100,000. For more information, please visit http://www.cariboucoffee.com/page/1/amyscollection.jsp

Starbucks Showcases Coffee Leadership and Commitment to Communities

This season, Starbucks celebrates a coffee that also demonstrates the company’s commitment to community: Gold Coast Blend® – Morning Joe Edition. This coffee, a partner (employee) and customer favorite, was introduced in grocery stores in 2009 to honor the Company’s relationship with MSNBC’s “Morning Joe” program and the shared interest in education and community involvement. Now for the first time Gold Coast Blend® – Morning Joe Edition whole bean coffee will be featured in Starbucks U.S. retail stores.

Beginning Oct. 4, Gold Coast Blend® – Morning Joe Edition will feature a $5 donation card to DonorsChoose.org allowing customers to donate directly to a school classroom project of their choice. DonorsChoose.org is an online non-profit organization that allows public school teachers across America to post classroom needs online and gives individuals the ability to contribute directly to a specific project.

“We are pleased to continue to combine our unique relationship with MSNBC to highlight examples of innovative approaches to strengthening communities where educational support is critical,” said Cecilia Carter, vice president, Global Diversity, Community and Government Affairs, Starbucks Coffee Company. “In addition to supporting DonorsChoose.org, every month ’Morning Joe’ features one individual who is a champion for education, utilizing new ideas to create a positive impact on local education and local communities. Additionally, ‘Morning Joe’ will broadcast live from select schools across the country to showcase educators and communities making a difference.”

The source of this blend’s impact inside the cup is a secret recipe of Latin America, Asia/Pacific and dark roast coffees. The interplay of these very different coffees weaves a deep and densely rich, complex taste, with waves of flavor unfolding as you drink it. www.starbucks.com.

-SAVE THE DATE-
7th Annual Coffee & Tea Festival: February 25-26, 2012

coffee and tea festival

www.CoffeeAndTeaFestival.com

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