Coffee and Tea Newsletter
coffee and tea festival
coffee and tea festival

cup for education

Earlier this morning, the Coffee and Tea Festival Atlantic City’s event manager, Kristyn Noren, appeared with Joe Drazenovich from Dallis Bros. Coffee on CBS 3 Philly where they helped the anchor team celebrate National Coffee Day and promote the upcoming festival being held Nov. 3-4. Watch the clip, click here.


Barista Competition Comes to Northeast This November Atlantic City Coffee and Tea Festival Will Host

Starfish Junction Productions, long-time producer of the Coffee and Tea Festival NYC and the upcoming Coffee and Tea Festival Atlantic City, recently shared the news that the fall Festival in Atlantic City, NJ will host the United States Barista Championship (USBC), Northeast Competition. The Championship is governed by the Specialty Coffee Association of America (SCAA)—the world’s coffee authority and the largest coffee trade association. The Coffee and Tea Festival will be held on November 3-4, 2012 at Bally’s at 1900 Pacific Ave., Atlantic City, NJ 08401. The event is open to the public and the trade. Tickets and information is available at the event website: www.CoffeeAndTeaFestival.com.

The Specialty Coffee Association of America (SCAA) is the governing body of the United States Barista Championship–the Licensed National Body for World Coffee Events (WCE). SCAA's United States Barista Championship and Regional Competitions, through their focus on excellence, encourage and recognize professional achievement in the art and skill of espresso beverage preparation and service. At the Regional Competitions, baristas dazzle four sensory judges, two technical judges and one head judge as they prepare to serve four espressos, four cappuccinos and four signature beverages during a 15-minute race against the clock. A signature beverage is a highly innovative, freestyle espresso-based beverage created by the barista for the competition. For more information about the specifics of the competition, visit www.USBaristaChampionship.org.

Tickets for the Coffee & Tea Festival Atlantic City are $20 each and include sampling from the international lineup of coffee and tea exhibitors as well as attendance at a variety of classes/seminars. There is also a variety of fee-based classes that require advance registration. These fee-based classes include topics as varied as pairing coffee and chocolate, pairing tea and cheese, and understanding East Asian Tea & Culture. For tickets and further info, visit the festival website: www.CoffeeAndTeaFestival.com. Goodie bags will be distributed to the first 1500 attendees each day.


And The Winners Are…
Association of Tea Bloggers Announce Winners of First Tea Bloggers’ Choice Awards

The Tea Bloggers’ Choice Awards (TBCA) is an independent award in which nominees and winners are determined by members of the Association of Tea Bloggers and their readers, not industry insiders, to celebrate favorite teas of the online tea marketplace!

Winners are announced once per year. Winning companies receive a formal statement of their tea having won a particular category and an official winner’s seal/logo that can be used in association with that product.

And the 2012 Winners Are…

Who will win Best in Show?

Additionally, the Association of Tea Bloggers will be in attendance at the Fall Coffee and Tea Festival in Atlantic City. They will be there blogging about exhibitors, their teas, and products. They will also be selecting Best of Show winners from among exhibitors in the following categories:

  • Most Unique Tea
  • Favorite Teaware
  • Favorite Tea- Green
  • Favorite Tea- Black
  • Favorite Tea- other

Good luck to all the exhibitors! For more information about the Association of Tea Bloggers, visit: http://www.teabloggers.com For more information about the Coffee And Tea Festival: Atlantic City visit www.coffeeandteafestival.com


Melitta JavaJig™: A Single-Serve Filter Solution from the Leader in Coffee Filters

Melitta, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, expands its selection of single-serve products with the debut of the Melitta JavaJig™: a reusable, single-serve Melitta filter system. The completely customizable offering provides coffee lovers an easy, cost-conscious and environmentally sound alternative to prefilled single-serve coffee capsules and further secures Melitta’s position as the worldwide leader in coffee filters.

Key features and benefits of the Melitta JavaJig include:

  • Customizable: The Melitta JavaJig provides unlimited variety and brew strength control. Simply choose a favorite coffee or tea, and then adjust fill levels to taste. The Melitta JavaJig filter system allows for a rich, bold cup of single-serve coffee.

  • Economical: A cup of coffee made using the Melitta JavaJig costs approximately 50 percent less per cup, when compared to using prefilled single-serve coffee capsules.

  • Environmental: The Melitta filter system is reusable, and the paper filters are compostable. The cup is also BPA free.

Like Melitta Bentz, the company’s founder who revolutionized the coffee industry in 1908 by inventing the pour-over method of coffee making, the brand today continues to change the world of coffee drinking…one cup at a time. Designed for use in most Keurig, Inc. style single-serve coffee brewers, the Melitta JavaJig is quick and easy to use.

“We’re excited to add the Melitta JavaJig to our ever-expanding selection of premium coffee products. With this filter system, we’re offering consumers an easy and environmentally friendly alternative for single-serve brewing – all at a great value,” says Chris Hillman, vice president of marketing at Melitta.

The Melitta JavaJig will be available nationwide at major grocery and specialty retailers, beginning October 1, 2012. The JavaJig Starter Pack, which includes two filter cups and 30 Melitta single-serve filters, will retail for $8.99. The refill pack of 60 Melitta single-serve filters, designed specifically for use with the JavaJig, will retail for $3.99.

For more information on the Melitta JavaJig, please visit: http://www.youtube.com/watch?v=VkomUzb-YN8&feature=plcp.


Tea Master Training Slated for Aiken, SC

Aspiring tea aficionados will be gathering in Aiken, S.C., in early November to take part in the American Tea Masters Association's second east coast Tea Mastery Certification Course™ for achieving the prestigious Certified Tea Master™ designation once the training program and final examination are successfully completed. The two-part program includes an initial 3-Day Comprehensive Tea Mastery Course held on-site at the Hampton Inn Aiken from November 7th - 9th, followed by a 14-Week Tea Mastery Tasting Course involving home study, numerous tea evaluations, and weekly group online conference sessions for sharing experiences and answering questions. The program offers the high level of focus and support needed to gain the competence and confidence to serve as a tea master or tea sommelier at any distinguished restaurant, hotel or tea court, or start one's own successful enterprise.

Registrants will experience some of the most exquisite and often rarest loose-leaf teas from around the world. The training will also include: Health Benefits of Tea; Starting or Expanding a Tea Business; Attracting and Retaining Customers; Effective Use of Social Media and Press Releases; Web Site Concepts that Work; and Valuable Guest Service Skills.

The program is designed for and will benefit restaurant, hotel, and tea court owners and managers, chefs, wine sommeliers, tea aficionados, industry suppliers, and others who wish to incorporate tea mastery knowledge and skills into their daily lives or current profession, as well as anyone seriously interested in a career as a tea master.

The training will be led by Certified Tea Master Lady Kelly MacVean and Training Director of the American Tea Masters Association, who will make the event an especially memorable experience for everyone. Lady Kelly is also certified as a Tea Event Hostess in the proper etiquette of Traditional English Afternoon Teas and hosts charity fund raising Afternoon Tea events as well as corporate and private tea parties. She uses these events for educating the consumer of the numerous health benefits derived from drinking tea.

The Tea Mastery Certification Course™ is open to a maximum of 12 participants. Seating is limited. Tuition for the complete program is $2,975. Additional information is available on the association's web site at www.TeaMasters.org.


Fresh, Organic, Gourmet Coffee on the Spot
in Less than 40 Seconds!

Fresh Healthy Vending, the leading healthy vending machine company in the United States, has launched the first-ever line of gourmet coffee vending machines. The Fresh Healthy Vending Café line is the newest innovation in both the vending and coffee industries, giving consumers access to gourmet, organic coffee and fresh, healthy snacks at the touch of a button.

“The Fresh Healthy Vending Café machines are perfect for those who want the quality of coffee from a gourmet coffee shop combined with the ease and convenience of making their own coffee or purchasing it from a vending machine,” said Dan Negroni, CEO of Fresh Healthy Vending. “It’s a coffee shop experience in a box.”

Made with its own specialty blend of fair-trade, organic coffee exclusively made for Fresh Healthy Vending Café machines, the machine grinds whole beans, extracts espresso, froths milk and disposes of used grinds in fewer than 40 seconds. Consumers can enjoy gourmet coffee specialty drinks like French Vanilla Lattes, Espresso, Cappuccinos and more. In addition, the machine features a selection of healthy, naturalsnack options, such as yogurts, smoothies, fruit, vegetables, granola bars,baked chips and natural sodas.

“The new line of Fresh Healthy Vending Café machines saves consumers time and money spent going to the corner coffee shop, but still lets them enjoy the taste and quality of a gourmet cup of coffee,” said Negroni. “It’s the perfect machine to have in offices, hospitals, business parks and more to offer gourmet coffee and a healthy snack within seconds.”

The Fresh Healthy VendingCafé machines comprise of some of the 1,700 Fresh Healthy Vending machines located throughout North America, including at the San Diego headquarters of Girls Scouts.

“Since we have installed the Fresh Healthy Vending Café machines in their offices, the Girl Scouts of San Diego have seen productivity go up tremendously, as their employees are spending less time running out to get coffee yet are still enjoying the coffee they love,” said Negroni. “Even more, they not only have gourmet, delicious coffee at our fingertips, but fresh, healthy snacks that serve as the perfect afternoon pick-me-up to keep us energized and alert throughout the day.”

Fresh Healthy Vending touts its vending products as a means to keep minds and bodies in better shape. Their mission is to help eliminate junk food, which is associated with causing obesity, higher absenteeism and higher medical insurance rates.

For more information about coordinating a Fresh Healthy Vending Café machine in your location, please visit http://www.freshandhealthy.org.


Exhibitor kits now available! Click here to request info.

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