Coffee and Tea Newsletter: April 2009
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coffee and tea festival
coffee and tea festival

fresh cup mag

tay tea

cup for education



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Coffee & Tea Festival Opens This Weekend In NYC

Selected as one of the 10 Best New York Events for April 2009, the 4th annual Coffee and Tea Festival NYC will be held on April 18th and 19th, 2009 at the Metropolitan Pavilion in NYC. It will be host to a spectacular collection of coffee and tea companies from around the country.

What makes this show unique is that it is open to both the trade and the public.

Included among the featured exhibitors for the 2009 show: Omoma Coffee, SerendipiTea, Café La Paz, Tay Tea, Tavalon, Starbucks, Harney & Sons Tea, Green Mountain Coffee, Keurig, Guayaki Yerba Mate, El Pedral Gourmet Coffee, Hancha Tea, Zen Green Tea Liqueur, Srina Tea, Vittoria Café Coffee, TeLight, Sacred Rose Tea, and Jalima Coffe.

The show will also feature some extraordinary products including Best Friends Cocoa, Biscottea, Deborah’s Kitchen, Chip ‘N Dipped Cookie Co., Erica’s Rugelach, and Taste of Home Bakery.

The event will offer two days of programming including presentations from well-known industry pros and pioneers. Programming highlights include:

Home Roasting 101, Presented by Donny Raus, President of Northeast Roasters Group

Korean Loose Leaf Tea Ceremony, Presented by Yoon Hee Kim, Korean Tea Culture Foundation

Chocolate Tasting, Hosted by Dina Cheney, author of Tasting Club

Afternoon Tea: Tips Terms, and Traditions, Presented by Ellen Easton

The Art of Coffee Cupping & Tasting, Hosted by Marcela Zuchovicki of Jalima Coffee, Sponsored by Gillies Coffee

From Garden to Cup: Journey With Tea, Presented by Yoon Hee Kim, Korean Tea Culture Foundation

Think Outside the Cup: Creating Coffee-And Tea-Infused Desserts, Presented by Celebrity Chef Melody McGinley Whitelaw

Turkish Coffee & Culture, Presented by Sule Akoglu of The Turkish Cultural Center

Korean Powdered Green Tea Ceremony, Presented by Yoon Hee Kim, Korean Tea Culture Foundation

Green Teas of China, Korea and Japan, Presented by Yoon Hee Kim, Sponsored by TeaClassics

Tea Cocktails, presented by Chris Cason, Tea Sommelier at Tavalon.

The 4th Annual Coffee & Tea Festival: NYC will help raise funds and awareness for Cup for Education, the official charity of the event. Cup for Education helps the poor and rural coffee communities of Central and Latin America build schools within their communities and provide the basic tools needed to educate the future generations of coffee farmers.

Goodie bags will be distributed to attendees each day and include samples from Adagio Tea, Celestial Seasonings, Wholesome Sweeteners, The Tea House Times, Glee Gum, Teeccino, Choice Organic Tea, Chopsticks Magazine, and others.

An all day pass includes sampling of the international lineup of coffee and tea exhibitors as well as attendance at the special presentations. For more information and to purchase tickets, visit the event website by clicking here:


Show Charity:

Cup For Education
The Cup for Education mission is to help poor rural coffee communities of Central and Latin America build schools within their communities, and assist in providing them with teachers and the basic tools needed to educate the future generations of coffee farmers. Cup for Education: P.O. Box 320208, Brooklyn, NY 11232-0005.


- Exhibitors -

Best Friends Cocoa
Best Friends Cocoa is carefully crafted, bringing rich, delicious flavor to every cup. The cocoa comes in four delicious gourmet flavors. Traditional: comforting, rewarding and faithful--the first choice among chocolate purists. Marshmallow Cloud: chocolate and toasted marshmallow flavor—smooth, rich, and creamy—it will evoke memories of cocoa around the campfire. Raspberry Truffle: the elegance of raspberry and the underlying subtle chocolate truffle flavor combine to create a delicious dessert-like treat that is rich and satisfying. Cinnamon Twist: the traditional recipe delicately enhanced with cinnamon and cloves—popular with those who like a more exotic taste. Best Friends Cocoa — for life's grand celebrations and simple meals alike. (

Biscottea is a unique range of delicious buttery shortbread baked with organic teas, designed especially for tea drinkers. Baked with organic and all-natural ingredients, Biscottea combines the richness of a traditional Scottish shortbread recipe with the healthy attributes from the teas, which are baked into each Biscottea square. Biscottea is available in a number of world tea styles, each representing a different tea pairing experience, including: Earl Grey with Organic Darjeeling Tea, Blueberry with Organic White Tea, Mint Tea with Organic Peppermint & Spearmint Leaves, Chai with Organic Chai Spices, and African HoneybushTea. Now in new gluten free varieties.

Café La Paz
100% natural, no chemicals added, all you need to do is add hot water to instantly enjoy all the flavor, aroma, color and taste of the original café de olla Mexican style coffee made with brown sugar cane and cinnamon. Hailing from the Chiapas region of Mexico is an instant and delicious version of the traditional café de olla called Café La Paz. Easy to prepare and a delight to the senses, if you can boil water you will find delight in this decadent instant beverage. Café de Olla La Paz Chiapas received the highest praise when it was recognized by “Alimentaria Mexico” and selected as Innovative Product of the Year in 2006.

Chilly’s Soap Shoppe
Delivering an excellent line of personal care products, Chilly’s Soap Shoppe offers something for everyone. The Primal Elements line is quite unique--handmade vegetable glycerin soaps that come in a variety designs, colors, and fragrances—including coffee and green tea. Among the many soaps Chilly’s Soap Shoppe offers, you’ll enjoy: • Green Tea - A blend of green and chamomile tea. Actual green tea extracts in the soap add antioxidant properties. • Cafe au Lait - Rich, creamy coffee aroma blended with real coffee grinds to remove cooking odors from the chef's hands. • Raspberry Mocha - Relax with a "cup" of coffee in your tub. A hint of raspberry swirls through this mocha fragrance bar. • Tea Flowers - A sophisticated blend of sparkling citrus and fresh tea flowers. Vegetable glycerin is a humectant that moisturizes the skin—the soaps are made with only the highest quality ingredients for a rich feel and a luxurious lather that rinses cleanly away. All of the handmade vegetable glycerin soaps are as fragrant as they are beautiful and the designs and fragrances last throughout the soap bars. Chilly’s Soap Shoppe offers soap-by-the-inch, making it easy for everyone to sample new scents. (

chip n dippedChip N Dipped Cookie
Chip'n Dipped™ Cookie Company, located on Long Island, NY, bakes and creates gourmet cookies, brownies and chocolates using only natural ingredients with no preservatives, artificial flavors, or hydrogenated oils. Every cookie is chipped with its own combination of the world's finest milk, dark, and white chocolate. As if that weren't enough, every cookie gets dipped in an all-natural, high cocoa chocolate blend--hence the name Chip'n Dipped.

Get ready to venture beyond the classic chocolate chip cookie--try the totally outrageous signature chocolate chip peanut butter adventure. It's dipped in chocolate and all-natural peanut butter with the healthy bonus of omega 3's!

Chip'n Dipped tins, baskets, and tower boxes make wonderful gifts for any occasion and can be shipped direct for your convenience.

Chopsticks NY
Products and culture from Japan are steadily becoming a part of New Yorkers' lives today, and it is the mission of Chopsticks NY to provide the best guide to Japanese culture. Chopsticks NY features articles on the current atmosphere in Japan and Japanese culture in NY plus over 800 listings of restaurants, grocery & liquor stores, beauty spas, healthcare providers, and cultural schools of Japanese influence. Chopsticks NY is distributed throughout the tri-state area at more than 370 locations including Gristedes Supermarket and Food Emporium.

Deborah's Kitchen
All natural, low sugar spreadable fruit and relish… While most jams and preserves today use two thirds refined sugar or high fructose corn syrup, Debroah’s Kitchen products use two thirds fruit, all natural sugar and no preservatives. Enthusiastic customers, from chefs and caterers to gourmet cooks and just plain folks, praise Deborah’s Kitchen for delivering superior taste and fewer calories!

Their creative blend of multiple fruits make each flavor a unique gourmet treat as: meat and fish glazes; stir fry, marinades and barbecue sauces; dessert toppings and fillings; sandwich spreads; breakfast bread and cereal toppings; diluted for salad dressings; mix in yogurt and cottage cheese; or for many, simply enhancing the humble piece of toast. www.Deborah’

Demeter’s Pantry
Demeter's Pantry is dedicated to bringing the best natural, organic and artisan food products from Greece as well as creating inspired family recipes here. Attendees will be able to sample our array of Greek herbal teas, Greek raw honeys, jams and savories and dunk our traditional Greek cookies into their tea and coffee.

El Pedral Coffee
El Pedral Gourmet Coffee is a family business with a long tradition of producing excellent coffee in the mountains of Colombia. Their coffee is grown in the volcanic soil of mountain slopes overlooking the El Pedral River. Alfonso Ruiz began this family tradition almost 50 years ago with a vision typical of hard-working Colombians – grow the world’s best coffee. Based on the professional cupping taste by their roaster, tasting notes for El Pedral Gourmet Coffee are sweet, intensely scented, medium acidity, and sharp aroma.

Top quality coffee has been produced on La Milagrosa farm for two generations of the Ruiz Family. La Milagrosa sits under the Peaks of Citara, in the southwest corner of the state of Antioquia, Colombia, a coffee growing zone of tradition and excellence. El Pedral village borders mountains which are rich in abundant native vegetation, fauna and flora. These mountain slopes are the most recent volcanic formations of the Andes Mountain Range. El Pedral River is ranked as one of the cleanest rivers in Colombia, and is protected and preserved as a special river basin

Sr. Alfonso Ruiz started growing coffee next to the Pedral River near the town of Betania to take advantage of the pure high quality waters, the special and uniform temperature and humidity conditions, the right combination of annual sunshine and rain, and the natural wealth of the soils which are the byproduct of volcanic ashes.

This coffee growing tradition has been preserved and improved by the Ruiz family through time, offering today a coffee having a softness, taste and aroma of its own that reflects the purity of the river's waters, the richness of the mountains and the special conditions of the climate.

Erica's Rugelach & Baking, Co.
Featured in The New York Times, Food & Wine, New York Magazine, Newsday, USA Today, Country Living, and Woman’s Day, Erica's Rugelach & Baking, Co. (Brooklyn, NY) uses only the finest, all-natural ingredients to create a distinctive line of premium quality, freshly prepared bakery products that are unparalleled. Inspired by her great aunt’s recipes, Erica’s all-natural, sweet buttery pastry treats have been praised by the media and cookie lovers across the nation.

Fresh Cup Magazine
Since 1992, Fresh Cup has been serving up in-depth, thought-provoking analysis of the specialty beverage industry. Monthly columns written by successful professionals offer business advice and marketing tips, while feature articles examine critical issues like how to survive as an independent retailer, how to design an effective operations manual, how to make sense of sustainable coffee and tea, or how to open a drive-thru coffee operation. Each issue also includes an informative look at a coffee- or tea-producing country, and periodically, Fresh Cup publishes insightful profiles on industry veterans who have impacted the specialty coffee and/or tea worlds. Fresh Cup is committed to providing the specialty coffee or tea professional with the information they need to make informed business decisions and deliver first-rate products.

Georgia’s French Bake Shop
Come and sit with a latte and croissant, try a delicious éclairs, or create a custom wedding cake. This neighborhood bakery offers a variety of quality-baked goods—quiche, breads, tortes, cookies, muffins, brownies, cheesecakes, savories and more. Come in and see for yourself what friends, neighbors, The New York Times and The Daily News all find so special. Georgia’s French Bake Shop is located at 2418 Broadway at 89th Street in NYC. 212-362-2000.

Green Mountain Coffee
As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit

Guayaki Yerba Mate
Guayakí, a leading creator of organic yerba mate beverages, recently became the first company in the world to offer fair trade certified yerba mate through the Institute for Marketecology’s (IMO) Fair for Life certification program. Through its efforts, Guayakí has become pioneers in the yerba mate industry by establishing fair trade certification of its producers. The uplifting and nourishing choice of health-minded individuals, rainforest grown yerba mate boasts 24 vitamins and minerals, 15 amino acids and abundant antioxidants. Yerba mate is also known for its adaptogen-like qualities, which include reducing the effects of occasional stress.

Of the six commonly used stimulants in the world, yerba mate, coffee, tea, kola nut, cocoa and guarana, yerba mate, with naturally occurring caffeine, triumphs as the most balanced, delivering both energy and nutrition. Guayakí’s market-driven-restoration business model directly links our customer’s purchases to our partner farming communities in the South American Atlantic Rainforests. Guayakí’s partners sustainably harvest organic yerba mate in the rainforest, generating a renewable income stream that enables these communities to improve their lives and restore their lands. Learn more at:

Hancha Tea
A Company to Watch! This new boutique style import, wholesale and online company will be sourcing directly from company owned and or affiliated farms and factories in Korea. It is a U.S. based company with partnerships both here in the States and in Korea. It offers premium teas, tisanes and related accessories from Korea.

Harney Tea
Maintaining a classic look, Harney & Sons strives to develop new exciting blends of tea each year. They are a vertically integrated company and therefore have total control over the quality of our teas. They offer hot and iced teas, loose and bagged teas, as well as ready to drink organic iced teas and juices. They source, blend and package our teas at our Millerton, NY location.

jalima coffeeJalima Coffee
Jalima delivers exceptional high altitude 100% Arabica specialty coffees from the Americas. Their coffees are certified organic, fair trade, kosher and are hand picked and roasted in a very delicate and artisanal fashion. Jalima Coffee is a very mission-driven company that has partnered with various organizations to help support important ecological and social projects, included among them: Grupedsac, dedicated to offering solutions for poverty in the Mexican countryside through training, skill development, ecosystem restoration, and motivating the organizational and management capacities of small farming communities; and HACU-Hispanic Associations of Colleges and Universities located in the USA and many more. All proceeds from the sales price of Jalima Coffee go to support their mission.

Jalima Coffee was selected by Rachel Ray as part of her holiday gift guide, 2006. Jalima Coffee and Marcela Zuchovicki were featured on the Food Network’s hit show Unwrapped in an episode titled Caffeinated.

Omoma Coffee
Omoma Coffee, distributed by Araten-Castillo Distribution, LLC in the US, is a 53 year-old family business from El Salvador. Just a few years ago, Omoma Coffee landed on the US stage with its 100% Arabica roasted coffee and has flourished ever since. While Omoma El Salvador has supplied its green beans to some of the largest coffee companies such as Illy and Nestle in Europe, Omoma US is the first roasted version utilizing the world renowned Pacamara beans. Grown in the high altitude and volcanic earth of the Cacahuatique Mountains, the careful shade of the diverse evergreen trees produce an exceptional smoothness and depth of flavor you can taste in every cup. Omoma Coffee prides itself on providing its customers the most affordable 100% Arabica gourmet coffee on the market. Omoma Coffee is available in a Medium (American) Roast, a Dark (French) Roast, and a decadent Espresso Roast. Omoma Coffee offers its coffee roasts by the pound, 8 oz, by-the-pot 2.5 oz. sizes, or individual serving filter packs. Wholesalers or retailers can contact Omoma Coffee for pricing. or email

Power Pops/Genesis Juice
A revolution in weight loss…eat candy & lose weight! Suppress your appetite and get a burst of energy with Power Pops. Developed by a master herbalist, Power Pops burn fat and taste great. Try the new coffee flavor. Power Pops are all natural and have been seen on Extra TV. (

GENESIS—a delicious blend of whole fruit red grape and pomegranate extracts in apple and aloe vera juice infused with a proprietary blend of powerful healing herbs. It is a miraculous, restorative drink that must be tried to be believed.(


Sacred Rose Tea
Healthy balanced living begins with awakening your mind, body, and spirit. Awaken your innate wellness with the taste sensations of Sacred Rose® hand-blended, organic herbal tea healing blends.

Maria Pologeorgis, the Intuitive Tea Blender has created the Sacred Rose product line for specific purposes of healing and inner ascension. Each Sacred Rose Organic Herbal Tea blend resonates with a specific vibrational frequency. Each custom crafted blend infuses and activates a specific physical, mental, emotional and spiritual pattern for those who drink these healing blends. This is achieved through the senses, both with the taste and aroma of the blends. Sacred Rose teas are consciously blended honoring the indwelling of light on our planet, in our living Gaia; communing with us as we are ready to receive their inspiration.

SerendipiTea was founded in 1995 on a set of principles that have successfully guided the company for over a decade. These values include the import and sale of the highest quality loose leaf teas; a commitment to environmentally and socially responsible practices (from organic and biodynamic products, to recycled and biodegradable packaging and to fair trade certification); educating the trade and public and raising respect and awareness of tea to the level it enjoys in other countries.

Srina™ Tea is 100% organically grown and hand-plucked. Their tea is grown in a rainforest located on a distinctly high mountainous region of Sri Lanka called Paradise Farm where they use the natural fibers grown on the farm and surrounding villages to package many of our products. At Paradise Farm the staff takes extra pride and care to bring you a natural product untouched by commercial processing. Srina tea travels from Paradise Farm across the Indian Ocean to your cup. Their mission is to help you get back to drinking, eating and living the way nature intended--naturally and organically. Stop at their booth and see for yourself why many customers choose Srina™ green tea.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee. Through their unwavering commitment to excellence and their guiding principles, they bring the unique Starbucks Experience to life for every customer through every cup. Their mission to inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time is evident by the success they have experienced across the globe.

Tastings NYC
Nothing short of “Foodie Nirvana”, Tastings NYC is a tasting event with incomparable style. Tastings NYC, a culinary experience of epicurean proportions, will be back this Fall offering discriminating New Yorkers great food, fine wine, distinctive spirits, gourmet markets, chef demonstrations, mixology seminars, appetizing events—creating the ultimate gastronomic experience with style. Visit the Tastings NYC booth at the festival to find out more, or visit

tavalonTavalon Tea
Tavalon Tea is a New York-based tea company specializing in premium loose-leaf teas. Founded by young entrepreneurial tea enthusiasts, Tavalon aims to make tea more accessible to consumers by departing from the traditional image of tea. To keep the quality high, Tavalon Tea imports the finest teas from around the world. Tavalon is a business based on a deep passion and appreciation for loose-leaf tea, and dedicated to becoming a leading tea purveyor through new innovations in both process and product.

Moreover, Tavalon provides ecommerce services through its official website (, selling a wide variety of tea and stylish tea accessories (tea pots, infusers, cups) to heighten and complement the loose-leaf tea drinking experience. For more information about Tavalon and their products, visit their tea lounge at the Coffee and Tea Festival or go to Tavalon’s Tea Sommelier, Chris Cason, will be giving a lively, informative, and entertaining talk about tea-infused cocktails at the festival.

Tay Tea
Founded by tea connoisseur Nini Ordoubadi in 2003, TAY is a New York-based company specializing in exclusive hand-blended artisanal teas. All ingredients are 100% natural and wild-crafted. TAY’s signature teas enhance any lifestyle and invite one to embark on the timeless ritual of drinking tea.

Nini's skills as a tea blender are natural and learned at a young age from a great grandmother who specialized in creating exquisite tea blends for her family. As an avid entertainer and a gourmet cook with a sophisticated pallet, Nini's winning blends (with unforgettable names like “Better Than Sex”) are an extension of her personality and style.

Te Light USA
Te Light sells pure Ceylon tea under strict freshness standards. The finished goods of Te Light include natural & organic tea products covering much celebrated varieties of teas. The range of teas include: black, green & white teas along with specialty, fruit & herb blends such as mint, strawberry and jasmine.

the new york timesThe New York Times
The New York Times is one of the most prominent daily newspapers in America. It is owned by The New York Times Company, distributed internationally and is the largest metropolitan newspaper in the United States. Nicknamed the "Gray Lady" for its staid appearance and style, it is frequently relied upon as the official and authoritative reference for modern events.

Founded in 1851, the newspaper has won 94 Pulitzer Prizes, winning its first in 1918 for its World War I reporting. These times demand The Times. (

Turkish Cultural Center
The Turkish Cultural Center, located in the heart of New York City, is a non-profit organization devoted to the promotion of Turkish Culture and Language in New York and the United States of America. The Turkish Cultural Center strengthens the cultural and educational ties between peoples of the United States and Turkey. The Turkish Cultural Center organizes activities such as art exhibits, concerts, trips, movie screening, lectures, seminars, dinners, language courses, workshops, library events and informational programs about Turkey and Turkish culture.

Zen Green Tea Liquor
As cultural influences from Asia continue to influence Western palates and the cocktail culture expands to include exotic herbs and interesting new flavors, a distinctive spirit is making its mark. ZEN™ Green Tea Liqueur, a unique blend of the finest Japanese green tea leaves, premium herbs and natural flavors is the first super-premium green tea liqueur ever introduced in America. The fresh and original taste of ZEN Green Tea Liqueur, which is primarily derived from the ceremonial Japanese Green Tea, results from the use of the finest ingredients available. The perfection of the final product is the result of time-honored Japanese traditions of quality and craftsmanship combined with a modern sense of elegance and style.


4th Annual Coffee & Tea Festival: April 18-19, 2009

coffee and tea festival