

2008
Main Stage Event Progamming
Check
back for more details on the talks listed below plus new programming.This
area will be updated soon with specific information on dates and
times.
Saturday,
April 12, 2008 11:00-6:00 |
11:00: |
Espresso
Logic, Mitchel Margulis, Real Coffee Corp. |
12:00: |
The
Art of Japanese Tea, Sponsored by TAFU NY |
1:00: |
Coffee-
And Tea-Infused Cocktails, Kara Newman |
2:00: |
Afternoon
Tea for Fun & Profit, Ellen Easton |
3:00: |
Tea
Blending, Nini Ordoubadi, Tay Tea |
4:00: |
Cooking
with Coffee, Francine Segan |
5:00: |
Korean
Tea Ceremony |
| |
|
Sunday,
April 13, 2008 11:00-5:00 |
| 12:00: |
The
Art of Japanese Tea, Sponsored by TAFU NY |
| 1:00: |
Coffee
Cupping & Tasting, Marcela Zuchovicki, Jalima Coffee |
| 2:00: |
Green
Tea 101, TAFU NY |
| 3:00: |
The
Future of Tea, Chris Cason, Tavalon |
| 4:00: |
Korean
Tea Ceremony |
| |
|
Both
Days |
| |
Tea
Leaf Reading
Given by Jill M. Sitkin, LMSW
Movie:
From the Ground Up
By Su Friedrich |
JAPANESE
TEA CEREMONY: THE ART OF JAPANESE TEA
Performed by Tea Master, Yoshikazu Tafu
Sponsored by TAFU NY

TAFU
has combined generations of tea cultivation experience and brewing
expertise to produce green tea delicacies of unparalleled quality.
We believe that there is an art to creating the perfect blend
of traditional Japanese tea and we have transformed this art form
into a science over the course of 150 years. Now, we would
like to share our talents with the world.
During
this session, the Tea Master, Yoshikazu Tafu (7th generation Tafu
family and a certified Japanese Tea Instructor# 01-0156) will
go through comprehensive demonstration encompassing fine tea preparation,
treatment of tea leaves, proper tools and accessories, and fun
ways to enjoy traditional tea.
About
TAFU NY:
With a proud history of 150 Years as a Japanese tea specialty
store, TAFU will serve as your concierge and offer you a cup of
tea that is guaranteed to satisfy you. TAFU NY is located in the
Double Tree Metropolitan Hotel (569 Lexington Avenue, 51 Street
between 3rd & Lexington). 212-980-1310. www.tafuny.com
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COOKING
WITH COFFEE
Hosted by Francine Segan, Food Historian & Cookbook Author
Eat
your coffee! Join Francine Segan, James Beard nominated
cookbook author, for a fun-filled cooking demo and slide show
on how to create delicious sweet and savory dishes using both
brew and bean. Learn to make savory dishes—Coffee Bourbon
BBQ sauce and Ancho Chile-Coffee Steak Rub—as well as sweets—Espresso
Ice Pops and Chuck Wagon Coffee Pecan Chews.
About
Francine Segan:
Noted food historian and lecturer, Francine Segan, whose Opera
Lover's Cookbook was nominated for awards by both the James Beard
Foundation and IACP, appears on numerous radio and TV programs.
She has recently appeared on CBS'S national Early Show, the Discovery
and History channels as well as on the Food Network.
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GREEN
TEA 101
Presented by Tafu NY
Green
tea has long been hailed for its numerous health benefits making
it the drink of choice for many seeking to improve overall physical
well-being.
This
educational lecture will allow participants to learn different
types of green tea, history and production, health benefits, as
well as other tea fundamentals for the general public to use and
enjoy.
Take
this opportunity to ask our knowledgeable tea concierge your questions,
and we’ll help you select the right tea for the right occasion.
About
TAFU NY:
With a proud history of 150 Years as a Japanese tea specialty
store, TAFU will serve as your concierge and offer you a cup of
tea that is guaranteed to satisfy you. TAFU NY is located in the
Double Tree Metropolitan Hotel (569 Lexington Avenue, 51 Street
between 3rd & Lexington). 212-980-1310. www.tafuny.com
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MOVIE:
FROM THE GROUND UP
by Su Friedrich
2008, 54 minutes
From
the Ground Up, a film by Su Friedrich, debuted at Lincoln Center
earlier this year and will be shown at the festival both days.
The movie will be shown continuously throughout the festival.
Ms. Friedrich will be present at the festival to talk about her
movie and will also have DVDs for sale.
With
few words and no polemics, From the Ground Up shows how an ordinary
cup of coffee occupies center stage in the world economy. As one
sees each phase of coffee production unfold—the growing,
picking, processing, distribution, brewing and selling—one
comes to understand that most products we use have passed through
the hands, and lives, of countless people in numerous countries.

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ESPRESSO
LOGIC: PRIDE, PASSION & PREPERATION
Presented by Mitchel Margulis
Sponsored by Real Coffee Corp.
Mitchel
Margulis, Owner/Roast Master for Real Coffee Corp., will
demonstrate the proper techniques for producing the “perfect
shot” of espresso. He will also show you how to make an
amazing cappuccino as well as other espresso-based specialty drinks.
About
Mitchel Margulis:
Mitchel Margulis has been in the Specialty Coffee industry for
over 17 years and has developed passion about coffees. He has
learned from some of the most knowledgeable and passionate experts
in the industry. He started his career working for an importer
of high-altitude roasted coffee from Switzerland. From there,
he moved to Lavazza USA, where he received extensive training
in Italy about coffees in general, the culture behind a “fine
roast” and the art of making a perfect espresso. He became
an expert on coffees and was responsible for training & supporting
many of Lavazza’s distributors and sales staff. He has conducted
training seminars and lectured at numerous trade shows including
a panel in Venice Italy with Dr, Ernesto Illy. Mitchel taught
regularly at many major culinary schools throughout the United
States, including the Culinary Institute of America in Hyde Park,
New York, where he became a permanent “guest” lecturer
for 8 years. He is a founding member of the Training Committee
for the Specialty Coffee Association of America and co-created
the extremely popular Espresso Labs that is conducted at their
national and regional events. As Director of Sales and Training
for a large local office coffee service distributor, he was responsible
for training and supporting its sales staff and is largely responsible
for increasing annual sales to in excess of $50 million dollars.
Tired of working for others and not being satisfied with the quality
of the coffees being sold, he and long time associate Stew Cooper
formed Real Coffee Corp.
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TEA
LEAF READING
Given by Jill M. Sitkin, LMSW
Find
out more about who you are and where you're at! Reading
tea leaves is part of a long history of divination, from reading
wine-splatters to consulting coffee grounds, as people used outside
objects to tune into both internal and external wisdom and guidance. Reading
tea leaves will not tell your exact future, but it can help
you to tune into the energy emerging inside you and around you,
so that you can lead a happier, more fulfilling life. Individual
tea leaf readings will be offered throughout the day, both days
of the festival.
About Jill M. Sitkin:
Jill Sitkin, LMSW, is a spiritual social worker dedicated to empowering
people to learn how to best help themselves on a daily basis as
well as in more expansive times of crisis or self-transformation.
Jill is the founder of the Hudson Healing Wisdom School, which offers
classes, counseling, and other services to help people make changes
by connecting their inner and outer sources of wisdom, guidance,
love, and healing.
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AFTERNOON
TEA FOR FUN & PROFIT
Presented by Ellen Easton
©All Rights Reserved
For
two decades, internationally acclaimed tea authority and author,
Ellen Easton has been teaching both professionals and tea enthusiasts
alike the wonders of afternoon tea.
Whether it is for fun or profit, Ellen will unlock the mysteries
of teatime and share easy tips and trade secrets to creating the
perfect afternoon tea.
About
Ellen Easton. Ms. Easton’s family can trace its
tea roots to the early 1800s where German ancestors contributed
greatly to the development of the Colony of Ceylon by building
one of the biggest and best cultivated tea plantations on the
island.
Ellen
Easton an Afternoon Tea, etiquette and lifestyle authority, in
addition to her TEA TRAVELS™ writings as an author, columnist
and guest lecturer, is a consultant to the hospitality, food,
retail and special event industries, specializing in Afternoon
Tea and the design of related products, believing that TEA IS
THE LUXURY EVERYONE CAN AFFORD™! Ellen has created afternoon
tea programs for the Plaza, Waldorf-Astoria and Lady Mendl's Tea
Room. teatravels@aol.com
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TEA BLENDING: AN ELUSIVE ART
Presented by Nini Ordoubadi, Owner of Tay Tea Inc.
Nini
Ordoubadi, the founder of Tay Tea Inc. is an artisanal tea blender
who has specialized in creating her unique and complex collection
of tea blends. Nini's skills as a tea blender are natural and
learned at a young age from a great grandmother who specialized
in creating exquisite tea blends for her family. As an avid entertainer
and a gourmet cook with a sophisticated pallet, Nini's winning
blends (with unforgettable names like “Better Than Sex”)
are an extension of her personality and style.
In
her talk TEA BLENDING: AN ELUSIVE ART, Nini will
share with you not only the vital "how to’s" of
tea blending but the more nuanced, and subtle meanderings that
this ancient art form takes.

About
Nini Ordoubadi. As featured in Everyday with Rachael
Ray magazine (August 2007), tea connoisseur and artisanal tea
blender Nini Ordoubadi founded TAY, a New York based company that
specializes in creating a distinctive line of hand-blended teas,
in 2003. www.taytea.com
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COFFEE
& TEA INFUSED COCKTAILS
Presented by Kara Newman, Author/Journalist
Hot
or cold…coffee or tea…the popularity of cocktails
infused with coffee or tea is on the rise. Kara Newman will lead
a discussion and demonstration on this hot topic. She’ll
discuss flavor profiles and pairing tips, current trends at the
bar (especially topical with the rise of dessert-only bars), and
how to incorporate garnishes and special flourishes. Kara welcomes
Benoit Cornet of Sanctuary Tea as a guest mixologist for her seminar.

About
Kara Newman.
Kara Newman is a New York-based wine and spirits writer whose
work has appeared in publications including The New York Times,
Wine Enthusiast, and Gourmet magazine. Her cocktail book, Spice
& Ice, will be debuting in 2009 from Chronicle Books. www.karanewman.com.
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THE
ART OF CUPPING & TASTING
Presented by Marcela Zuchovicki, Jalima Coffee
Sponsored by Gillies Coffee
Marcela
Zuchovicki, owner of Jalima Coffee will lead an interactive discussion
on the art of coffee cupping and tasting. Similar to wine tasting,
cupping allows the participant to evaluate and compare different
coffees and their characteristics. Rarely seen by the public,
cupping is the technique used to evaluate the flavor profile of
a coffee. The coffee will be evaluated on five major characteristics:
flavor, acidity, aftertaste, fragrance and body. Come be a part
of this wonderful, special experience.

About
Marcela Andrea Zuchovicki.
Marcela's passion for specialty coffee as well as her background
in international relations and cultural affairs created the desire
to one day own a specialty coffee business that would bring the
most delicious and exotic high quality products from Mexico to
the U.S. Fluent in five languages and a degree in Actuarial science,
Marcela has lived in many different countries, experiencing and
appreciating some of the finest coffees throughout the world.
Her love of cuisine from all cultures, the enjoyment of entertaining
and sharing new flavors and recipes with others is central to
the creation of Jalima Coffee.
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THE
FUTURE OF TEA: RECENT TRENDS IN THE INDUSTRY, HOW TAVALON IS PIONEERING
A NEW PATH
Presented by Chris Cason, Tea Sommelier, Tavalon
Tea
About
Chris Cason:
Chris Cason is considered one of the top young tea experts in
the country. He most recently worked with one of the nation's
leading online tea company, where he served as Editor-in-Chief
of the most widely read tea newsletter in the industry. Chris
also created and developed a free online tea education site,
designed to help tearoom owners train their staff with the
necessary knowledge of the product. In 2005, he completed "A
Guide to Tea," a book that serves as a beginner's introduction
to gourmet tea, with a first-run circulation of more
than 20,000 copies.
Tavalon Tea Bar
233 Norman Ave.
Suite 209
Brooklyn, NY 11222
(646) 290-6921
www.tavalon.com
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KOREAN
TEA CEREMONY
presented by Yoon Hee Kim / Korean Tea Culture Foundation
sponsored by TeaClassics and Hancha Tea
Premiered
at the 2007 World Tea Expo, the Coffee & Tea Festival is excited
to bring this rarely seen ceremony to tea aficionados of the greater
NY area.
Korean
Tea Ceremony has had a long and distinct history, one that is
deeply rooted in 2,000 years rich traditions, philosophy and practices
of the Way of Tea, Korean style. As interests in teas continue
to enjoy a dynamic rebirth world over, Korean teas and tea culture
have remained virtually unknown to those outside of Asia. Please
join Korean Tea Culture Foundation’s director and tea master,
Yoon Hee Kim, for a special demonstration of Korean Tea Ceremony.
Teas served for the ceremony and tasting are provided by TeaClassics
and Hancha Tea. Opportunity for questions and answers will follow
the demonstration.
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